heineken
Starcom’s monthly report also highlights the key trends that brands leveraged upon in the month
exchange4media Staff Jul 10, 2021 8:37 AM
Fresh out of a Grand Prix hat trick on Day 1 at Cannes, Bruno Bertelli lets us in on the winning formula for Cannes Lions, the campaigns he's betting on and more
Neeta Nair Jun 23, 2021 7:54 AM
Industry opines brands may have to rethink how to go about placing themselves at such events
Mansi Sharma Jun 18, 2021 8:00 AM
Goel will spearhead programmatic DOOH business expansion for Lemma across SEA
exchange4media Staff Jun 16, 2020 12:37 PM
TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd
Misbaah Mansuri Jan 24, 2019 8:09 AM
The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.
exchange4media Staff Feb 6, 2017 9:38 AM
The agency takes over the business from Wieden + Kennedy and will partner the account of their Bangalore office
exchange4media Staff Feb 5, 2016 11:34 AM
Sandeep Aurora, Director, Marketing and Market Development at Intel, talks about the top trends and challenges that the marketing fraternity saw in the year gone by
Ankur Singh Dec 17, 2014 8:09 AM
Heineken will be honoured during the 62nd edition of Cannes Lions, taking place from 21-27 June 2015 in Cannes, France
exchange4media Staff Nov 22, 2014 10:38 AM
Heineken will be honoured during the 62nd edition of Cannes Lions, taking place from 21-27 June 2015 in Cannes, France
exchange4media Staff Nov 22, 2014 9:10 AM
Samar Singh Shekhawat, SVP-Marketing, United Breweries, talks about the challenges in the evolving digital space in the context of successful brand narrative
Sonam Gulati Apr 15, 2014 7:43 AM
Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers
Priyanka Mehra Oct 30, 2013 9:08 AM
Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers
Priyanka Mehra Oct 30, 2013 7:34 AM
In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we know it today
Priyanka Mehra Sep 26, 2013 9:54 AM
In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we know it today
Priyanka Mehra Sep 26, 2013 8:05 AM
If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run
Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space
Priyanka Nair Jul 23, 2013 9:21 AM
Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
Priyanka Nair Jul 22, 2013 9:50 AM
Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
Priyanka Nair Jul 22, 2013 8:29 AM
Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?
