heineken
Kingfisher

TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd

Misbaah Mansuri Jan 24, 2019 8:09 AM

Mars' M&Ms, retailer John Lewis, Brooke Bond Red Label win Golds at Warc Media Awards

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

exchange4media Staff Feb 6, 2017 9:38 AM

Publicis wins Heineken India account

The agency takes over the business from Wieden + Kennedy and will partner the account of their Bangalore office

exchange4media Staff Feb 5, 2016 11:34 AM

Flashback 2014: The year saw the coming of age of social media

Sandeep Aurora, Director, Marketing and Market Development at Intel, talks about the top trends and challenges that the marketing fraternity saw in the year gone by

Ankur Singh Dec 17, 2014 8:09 AM

Heineken to be awarded '2015 Creative Marketer of the Year' by Cannes Lions

Heineken will be honoured during the 62nd edition of Cannes Lions, taking place from 21-27 June 2015 in Cannes, France

exchange4media Staff Nov 22, 2014 10:38 AM

Heineken to be awarded '2015 Creative Marketer of the Year' by Cannes Lions

Heineken will be honoured during the 62nd edition of Cannes Lions, taking place from 21-27 June 2015 in Cannes, France

exchange4media Staff Nov 22, 2014 9:10 AM

We spend 10% of our overall marketing budgets on digital: Samar Singh Shekhawat

Samar Singh Shekhawat, SVP-Marketing, United Breweries, talks about the challenges in the evolving digital space in the context of successful brand narrative

Sonam Gulati Apr 15, 2014 7:43 AM

Video: "With infrastructure moving from 3G to 4G, it is a great time to be in the Indian market"

Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers

Priyanka Mehra Oct 30, 2013 9:08 AM

Video: "With infrastructure moving from 3G to 4G, it is a great time to be in the Indian market"

Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers

Priyanka Mehra Oct 30, 2013 7:34 AM

Video: The next 1 bn ppl joining social are going to come from mobile: Cheuk Chiang

In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we know it today

Priyanka Mehra Sep 26, 2013 9:54 AM

Video: The next 1 bn ppl joining social are going to come from mobile: Cheuk Chiang

In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we know it today

Priyanka Mehra Sep 26, 2013 8:05 AM

A voice in your head telling you to grab a Heineken?

If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run

Twishy Sep 2, 2013 8:04 AM

The Indian outdoor landscape through the creative lens

Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space

Priyanka Nair Jul 23, 2013 9:21 AM

Heineken persuades travellers to change plans at the drop of a hat

Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!

Priyanka Nair Jul 22, 2013 9:50 AM

Heineken persuades travellers to change plans at the drop of a hat

Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!

Priyanka Nair Jul 22, 2013 8:29 AM

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 9:46 AM

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 7:32 AM

Sports, music & a little quirkiness drive Heineken’s success story

By promoting the thought of enjoying Heineken in moderation and drinking responsibly, Heineken has made moderate drinking aspirational

Twishy Mar 1, 2013 8:53 PM

Heineken bullish on digital marketing

UB Group’s beer brand, Heineken is set to invest almost 15 per cent of its marketing budget on digital and social media platforms in the next quarter

Rahul Dubey Mar 16, 2012 8:21 AM

Marketing Unplugged:  Using mobile in your marketing mix

A successful mobile marketing programme needs to get the consumer to do something, and reward him/her to do so. This fortnight, Suman Srivastava highlights some brilliant ideas in mobile marketing…

Suman Srivastava Nov 29, 2011 7:44 AM