Lemma appoints Vinay Goel as Vice President, South East Asia

Goel will spearhead programmatic DOOH business expansion for Lemma across SEA

e4m by exchange4media Staff
Published: Jun 16, 2020 12:37 PM  | 2 min read
Vinay Goel

Lemma has appointed Vinay Goel as Vice-President, South East Asia. As a function of his new role, Goel will be responsible to scale programmatic DOOH business and strengthen the supply end for Lemma in South East Asian regions.

With an experience of over 13 years spanning across both agency and client-side, Vinay has worked with organizations the likes of Dentsu Aegis Network’s Posterscope, Philippines and India, Tata Teleservices.

Goel has managed brands like Netflix, Heineken, Mastercard, Walt Disney, Huawei, Diageo and many others. He also has a strong entrepreneurial background stemming from his e-commerce marketplace venture, nativbird.com (The Ground Play Inc.), enabling local MSME businesses to adapt to the digital ecosystem.

Talking about his new role, Goel said: “In the past couple of years, we all have witnessed the shift of both consumer behaviour and advertising investments geared towards digital. And with the COVID 19 pandemic happening, this shift has further accelerated. Now more than ever, advertising platforms have to adapt faster and work harder – and that includes the digital out of home medium as well. The need for transparency, accountability and ability to measure performance becomes intrinsic prerequisites. Lemma’s vision of delivering a truly Programmatic Digital OOH solution, and ability to make this transformation possible motivated me to accept this role. I’m pleased to be part of this multi-talented team and together, pioneer this progression towards programmatic.”

Goel’s acumen across diverse functions like advertising, sales, operations, and business management across various markets and cultures will help Lemma strategically build its hold in key markets, subsequently scaling their programmatic DOOH business.

Commenting on this key appointment, Mayuresh Phadke, Co-founder and COO, Lemma, said: “Our vision is that of being a unified solution for all DOOH requirements, globally. As we enter into one of the biggest OOH markets, Vinay Goel will help us get to work on the next phase of growth. We are excited to have him on board as his extensive experience coupled with his strategic business growth outlook and market understanding will aid us in achieving accelerated success in establishing Lemma as market leaders in programmatic DOOH internationally as well.”

Goel’s last stint was as GM, Posterscope Philippines, where he was instrumental in driving business development opportunities, while also successfully setting up and managing OOH business in the region.”

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