mastercard
Only to an extent, believe market experts, as they say that the brand is anyway not a big spender when it comes to media advertising
Sonam Saini Jul 20, 2021 9:01 AM
Womb Pain Stories from the Glass: Lions for Change category got the most thumbs up from the industry
Mansi Sharma Jun 15, 2021 9:16 AM
The strategic partnership will empower Indian micro, small and medium enterprises (MSMEs) in digitizing their operations and preparing for the future beyond cash
exchange4media Staff Feb 16, 2021 1:22 PM
The campaign features Rajkummar Rao and Patralekha on a song composed by Shankar Mahadevan
exchange4media Staff Nov 18, 2020 2:31 PM
To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app
Misbaah Mansuri Oct 7, 2020 8:33 AM
Rajamannar, Chief Marketing & Communications Officer and President, Healthcare, Mastercard, spoke about the crises surrounding the world today and how marketers should carry themselves in the future
exchange4media Staff Aug 29, 2020 8:26 AM
The fourth edition of the virtual conference and 11th edition of Indian Digital Marketing Virtual Awards ceremony - IDMA 2020 are set to take place today at 4.00 pm
exchange4media Staff Aug 27, 2020 8:37 AM
Catch Raja Rajamannar - Chief Marketing & Communications Officer and President, Healthcare, Mastercard addressing a keynote session on 'Digital Marketing in the Time of Crisis.
exchange4media Staff Aug 26, 2020 1:51 PM
The new campaign led by Dhoni is an extension of Mastercard’s Team Cashless India initiative that aims to empower small merchants with digital payments
exchange4media Staff Aug 17, 2020 1:34 PM
Goel will spearhead programmatic DOOH business expansion for Lemma across SEA
exchange4media Staff Jun 16, 2020 12:37 PM
Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building
Manasi Narasimhan May 4, 2020 9:31 AM
Prior to joining Helo, Mishra was leading the Public Policy mandate at Mastercard and JUUL India
exchange4media Staff Apr 9, 2020 5:00 PM
Banga will assume the role of Executive Chairman of the Board of Directors from January 2021
exchange4media Staff Feb 26, 2020 12:05 PM
Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments
Misbaah Mansuri Jan 30, 2020 4:24 PM
With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain
Anjali Thakur Jan 21, 2020 9:19 AM
Experts discuss how new-age communication strategy changes the course of policymaking and public service
exchange4media Staff Dec 21, 2019 8:35 AM
India Transact Services will implement Mastercard’s sonic tune on 10,000 ONGO PoS machines in more than 15 cities
exchange4media Staff Dec 2, 2019 3:05 PM
Titled ‘Team Cashless India’, the initiative encourages all Indians to nominate one or more merchants who currently do not accept digital payments
exchange4media Staff Oct 17, 2019 5:45 PM
As part of the initiative, Dhoni will interact with merchants and encourage them to 'bat' for a cashless India by accepting digital payments
exchange4media Staff Oct 16, 2019 3:40 PM
