Vinay Goel?blur=25

Goel will spearhead programmatic DOOH business expansion for Lemma across SEA

exchange4media Staff Jun 16, 2020 12:37 PM

Manasi Narasimhan?blur=25

Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building

Manasi Narasimhan May 4, 2020 9:31 AM

Rohan Mishra?blur=25

Prior to joining Helo, Mishra was leading the Public Policy mandate at Mastercard and JUUL India

exchange4media Staff Apr 9, 2020 5:00 PM


Banga will assume the role of Executive Chairman of the Board of Directors from January 2021

exchange4media Staff Feb 26, 2020 12:05 PM

Manasi Narasimhan Mastercard?blur=25

Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments

Misbaah Mansuri Jan 30, 2020 4:24 PM

MS Dhoni?blur=25

With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain

Anjali Thakur Jan 21, 2020 9:19 AM

IPRCCC Public Policy Panel?blur=25

Experts discuss how new-age communication strategy changes the course of policymaking and public service

exchange4media Staff Dec 21, 2019 8:35 AM


India Transact Services will implement Mastercard’s sonic tune on 10,000 ONGO PoS machines in more than 15 cities

exchange4media Staff Dec 2, 2019 3:05 PM


Titled ‘Team Cashless India’, the initiative encourages all Indians to nominate one or more merchants who currently do not accept digital payments

exchange4media Staff Oct 17, 2019 5:45 PM


As part of the initiative, Dhoni will interact with merchants and encourage them to 'bat' for a cashless India by accepting digital payments

exchange4media Staff Oct 16, 2019 3:40 PM


Banga will join its collective of global leaders from business and civil society on the quest to create new norms of corporate leadership

exchange4media Staff Sep 3, 2019 1:26 PM

Manasi Narasimhan?blur=25

Narasimhan, Vice President, Marketing & Communications, South Asia, Mastercard, talks about focusing on digital-first experience and how in India consumers are moving towards co-branded cards

Nafisa Shaheen Aug 29, 2019 9:05 AM

Raja Rajamannar?blur=25

Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt to technology & innovation and more

exchange4media Staff Mar 27, 2019 8:29 AM

Raja Rajamannar?blur=25

Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, to be new Deputy President  

exchange4media Staff Mar 26, 2019 8:35 PM

Manasi Narasimhan?blur=25

Narasimhan, VP - Marketing and Communications, South Asia, Mastercard spoke about their latest sonic brand identity, the methodology and more

Anjali Thakur Feb 27, 2019 8:26 AM


Index created by analysing credit, debit and prepaid card transactions in Valentine's Day week over a three-year period

exchange4media Staff Feb 13, 2019 7:17 PM


Mastercard has roped in musicians, artists and agencies from across the globe, including Grammy-nominated artist Camila Cabello

exchange4media Staff Feb 8, 2019 3:38 PM


The interlocking red and yellow circles will now stand on their own

exchange4media Staff Jan 8, 2019 8:33 AM

Manasi Narsimhan?blur=25

VP, Marketing & Communications, South Asia, Mastercard, explains how they are getting Indians to make the behaviour change from cash to digital by educating the merchant too

Simran Sabherwal Dec 18, 2018 8:03 AM