Titled ‘Team Cashless India’, the initiative encourages all Indians to nominate one or more merchants who currently do not accept digital payments

exchange4media Staff Oct 17, 2019 5:45 PM

As part of the initiative, Dhoni will interact with merchants and encourage them to 'bat' for a cashless India by accepting digital payments

exchange4media Staff Oct 16, 2019 3:40 PM

Varma has been with Mastercard since 2005

exchange4media Staff Oct 10, 2019 2:50 PM

Banga will join its collective of global leaders from business and civil society on the quest to create new norms of corporate leadership

exchange4media Staff Sep 3, 2019 1:26 PM

Narasimhan, Vice President, Marketing & Communications, South Asia, Mastercard, talks about focusing on digital-first experience and how in India consumers are moving towards co-branded cards

Nafisa Shaheen Aug 29, 2019 9:05 AM

Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt to technology & innovation and more

exchange4media Staff Mar 27, 2019 8:29 AM

Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, to be new Deputy President  

exchange4media Staff Mar 26, 2019 8:35 PM

Narasimhan, VP - Marketing and Communications, South Asia, Mastercard spoke about their latest sonic brand identity, the methodology and more

Anjali Thakur Feb 27, 2019 8:26 AM

Index created by analysing credit, debit and prepaid card transactions in Valentine's Day week over a three-year period

exchange4media Staff Feb 13, 2019 7:17 PM

Mastercard has roped in musicians, artists and agencies from across the globe, including Grammy-nominated artist Camila Cabello

exchange4media Staff Feb 8, 2019 3:38 PM

The interlocking red and yellow circles will now stand on their own

exchange4media Staff Jan 8, 2019 8:33 AM

VP, Marketing & Communications, South Asia, Mastercard, explains how they are getting Indians to make the behaviour change from cash to digital by educating the merchant too

Simran Sabherwal Dec 18, 2018 8:03 AM

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

exchange4media Staff Sep 20, 2018 8:54 AM

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

exchange4media Staff Jul 6, 2018 8:56 AM

The #KhulGayiLife campaign by McCann showcases the convenience of using digital transactions

exchange4media Staff Jan 27, 2018 12:00 AM

The shift from e-commerce to m-commerce is no longer a distant phenomenon but a reality that exists

Ruhail Amin Oct 26, 2017 7:14 AM

Bharat QR along with its new logo was unveiled by the Deputy Governor of the Reserve Bank of India on 20th February, 2017

exchange4media Staff Feb 23, 2017 8:14 AM

Industry sources confirm the agency bagged the account a month ago. The account size is pegged between Rs 40 to Rs 50 crore. Carat Media also bagged duties for MasterCard globally for all markets except Latin America in February this year on the back of a global pitch

Priyanka Mehra Aug 5, 2014 8:56 AM

Rajamannar assumes global responsibility for MasterCard's advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives

exchange4media Staff Aug 29, 2013 7:40 AM

Rajamannar assumes global responsibility for MasterCard's advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives

exchange4media Staff Aug 28, 2013 4:18 PM