The campaign showcases the incredible game that women play and exhorts the viewers to support the women’s cricket team

exchange4media Staff Dec 8, 2022 7:23 PM


As part of the campaign, Mastercard has collaborated with over 50 merchant partners

exchange4media Staff Oct 19, 2022 5:19 PM


The Chief Marketing and Communications Officer of Mastercard spoke at length to exchange4media about entering into cricket sponsorship with BCCI, the company’s strategy for the association & much more

Kanchan Srivastava Sep 9, 2022 8:30 AM


The deal, which is for the 2022-23 season, will cover all international & domestic matches

exchange4media Staff Sep 5, 2022 5:42 PM


Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty to promote digital payments in India

exchange4media Staff Aug 17, 2022 2:34 PM


Taneja’s previous stint was with Mastercard as Director – Public Policy and Government Relations, South Asia

exchange4media Staff Apr 22, 2022 6:20 PM

Tarun Nagrani?blur=25

Prior to this, Nagrani was associated with Walmart Global Tech India as Lead-External Communications & CSR

exchange4media Staff Mar 31, 2022 2:26 PM

Manasi Narsimhan?blur=25

Narasimhan, VP & Head-Marketing & Communications, South Asia, Mastercard, shares her thoughts on the role of men in creating a gender-equal society, the portrayal of women in advertising & more

Mansi Sharma Mar 11, 2022 8:46 AM


Mani was previously Mastercard’s Country Manager for Sri Lanka & Maldives

exchange4media Staff Jan 21, 2022 4:10 PM


Only to an extent, believe market experts, as they say that the brand is anyway not a big spender when it comes to media advertising

Sonam Saini Jul 20, 2021 9:01 AM

cannes lions?blur=25

Womb Pain Stories from the Glass: Lions for Change category got the most thumbs up from the industry

Mansi Sharma Jun 15, 2021 9:16 AM


The strategic partnership will empower Indian micro, small and medium enterprises (MSMEs) in digitizing their operations and preparing for the future beyond cash

exchange4media Staff Feb 16, 2021 1:22 PM


The campaign features Rajkummar Rao and Patralekha on a song composed by Shankar Mahadevan

exchange4media Staff Nov 18, 2020 2:31 PM


To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app

Misbaah Mansuri Oct 7, 2020 8:33 AM


Rajamannar, Chief Marketing & Communications Officer and President, Healthcare, Mastercard, spoke about the crises surrounding the world today and how marketers should carry themselves in the future

exchange4media Staff Aug 29, 2020 8:26 AM


The fourth edition of the virtual conference and 11th edition of Indian Digital Marketing Virtual Awards ceremony - IDMA 2020 are set to take place today at 4.00 pm

exchange4media Staff Aug 27, 2020 8:37 AM

Raja rajamannar?blur=25

Catch Raja Rajamannar - Chief Marketing & Communications Officer and President, Healthcare, Mastercard addressing a keynote session on 'Digital Marketing in the Time of Crisis.

exchange4media Staff Aug 26, 2020 1:51 PM


The new campaign led by Dhoni is an extension of Mastercard’s Team Cashless India initiative that aims to empower small merchants with digital payments

exchange4media Staff Aug 17, 2020 1:34 PM