heinz
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Aryendra Khan Jul 18, 2026 8:49 AM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
Aryendra Khan Jun 26, 2026 9:14 AM
The 5-year global partnership brings together Kraft Heinz’s vast portfolio of brands with America’s favourite sport
e4m Staff Mar 20, 2026 12:10 PM
Steve Cahillane most recently served as Chairman, President and CEO of Kellanova
e4m Staff Dec 19, 2025 2:28 PM
In her new role, Jess Vultaggio will lead the creative excellence and marketing capabilities for North America
Chaturvedi was the former Head of Brand & Media at Medlife & Head of Marketing Services at Kraft Heinz
exchange4media Staff Jan 9, 2021 2:04 PM
Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation
Naziya Alvi Rahman Sep 29, 2020 5:26 PM