heinz
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Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation

Naziya Alvi Rahman Sep 29, 2020 5:26 PM

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We look back at how these iconic brands and their communications began reigning on the hearts and minds of consumers in India.

Misbaah Mansuri Oct 25, 2018 8:46 AM

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Zydus Wellness will now own iconic brands such as Complan, Glucon-D and Nycil

exchange4media Staff Oct 24, 2018 4:14 PM

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Sankalp Potbhare, MD - South Asia of Kraft Heinz India, will speak on setting the agenda for utilising mobile both as platform and channel to drive growth

exchange4media Staff Sep 21, 2018 8:57 AM

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The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff Aug 22, 2018 9:00 AM

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This year’s theme for the Bangalore edition of the Summit is ‘I shop, therefore I am’

exchange4media Staff Jun 5, 2018 8:58 AM

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Heinz Tomato Ketchup is known for its impeccable quality and great taste and this Heinz Tomato Ketchup campaign is all about the “Taste That Grabs You”!

exchange4media Staff Dec 23, 2017 9:14 AM

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In its teaser video, iVOOMi has befittingly captured the essence of India becoming Digitally Smart

exchange4media Staff Dec 23, 2017 9:09 AM

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A recap of the most important stories that you may have missed this week

exchange4media Staff Dec 23, 2017 9:00 AM

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Starcom, part of Publicis Media India, has won the media duties of Kraft Heinz, confirm industry sources

Naziya Alvi Rahman Dec 19, 2017 8:50 AM

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With Rashi Goel’s move to Nestle, Kraft Heinz India has appointed Vikramjeet Singh as CMO to lead the marketing, media and consumer research function

Ruhail Amin Jul 20, 2017 8:06 AM

IPG Mediabrands retains media mandate for Heinz India?blur=25

The pitch process was initiated in November last year and was between IPG Mediabrands and Omnicom

Priyanka Mehra Jan 25, 2016 8:48 AM

Heinz under fire in UK over ‘misleading’ ad; ordered to be called ‘tomato seasoning’ in Israel?blur=25

Heinz has been forced to drop the tagline 'healthy snack' for its range of baby biscuits, following a complaint that they are high in sugar. In Israel, Heinz has been ordered to drop 'ketchup' and use 'tomato seasoning' instead as a description for its product. In India the brand has been running an educative TVC to talk about how safe the ketchup is for consumption

Sarmistha Neogy Sep 15, 2015 7:41 AM

100 new business wins in 15 months for Lowe Lintas and Partners?blur=25

Clients include Hero Motocorp, Myntra, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, BookMyShow, Max Bupa, Finolex, Apollo Hospitals, Wockhardt, Rajasthan Tourism, andMahanagar Gas

exchange4media Staff Apr 23, 2014 7:49 AM

Blue chip client acquisitions set IPG on track to become new No. 2?blur=25

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra Jan 28, 2014 8:55 AM

IPG Mediabrands bags media duties of Heinz India?blur=25

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 10:47 AM

IPG Mediabrands bags media duties of Heinz India?blur=25

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 9:35 AM

I am not going anywhere: Mallikarjun Das, CEO, SMG India?blur=25

In an exclusive conversation with exchange4media, Matt Blackborn, President of Emerging Markets, SMG & Das clear the air on Das quitting the agency, what led to the rumours, and much more...

Priyanka Mehra Dec 19, 2013 9:00 AM