Date-wise News
Quick five with NDTV Good Times’ Shibani Sharma Khanna

"We are closely looking at delivering a content experience across consumer touch-points," says the Channel Director of NDTV Good Times

Abid Hasan Feb 27, 2013 10:25 PM

Indian TV channels tap global markets for growth

Indian TV networks are increasingly looking to monetise their offerings in international markets. Here is a look at the risks & challenges…

Shobhana Nair Feb 27, 2013 8:34 PM

Get smart: Learn how brands can beat the outdoor game

Apt location choice, media format and right targeting can ensure maximum effectiveness on outdoor, share industry experts

Priyanka Nair Feb 27, 2013 8:28 PM

My fav TV character: Ram Kapoor of ‘Bade achhe lagte hain’

“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max

Synjini Nandi Feb 27, 2013 7:56 PM

MagicBricks plays the ‘choices’ card in new campaign

The brand has brought on board RJ & comedian Mir Afsar Ali as the face of the new campaign. He plays a man obsessed with seeking the best property options

exchange4media Staff Feb 27, 2013 7:42 PM

Zee Khana Khazana unveils a refreshed persona

The channel has refreshed its content line-up with four new shows, which went on air on February 20, 2013

exchange4media Staff Feb 27, 2013 7:07 PM

Zee News honours Indian Security forces with Ananya Samman

Zee News acknowledges military/ para-military personnel for their exemplary acts of courage with Ananya Samman. This is the fifth edition of the awards

exchange4media Staff Feb 27, 2013 6:56 PM

Five marketing trends that will shape the industry in 2013

Innovative experimentation, focus on digital, stress on impact rather than selling are few trends that marketers need to watch out & exploit in times to come

Abhinav Trivedi Feb 27, 2013 6:53 PM

HBO Defined and HBO Hits go on-air

A high impact multi-media marketing campaign will be launched to promote the two new channels across platforms. The campaign will commence mid-March

exchange4media Staff Feb 27, 2013 6:49 PM

Ad Club Madras to host Maddy Awards on March 30

Integrated Brand-Comm’s R Sridhar, Cartwheel’s R Desiraju, Draftfcb Ulka’s KS Chax, and Leo Burnett’s KV Sridhar will judge the entries this year

Deepa Balasubramanian Feb 27, 2013 6:48 PM

Cochin Ad Club back with 7th edition of Pepper Awards

Dubbed the largest creative awards in South India, last date for receiving entries for Pepper Awards 2013 is March 15

exchange4media Staff Feb 27, 2013 6:48 PM

Pune Marriott Hotel assigns social media mandate to Tonic Media

Tonic Media will use innovative properties online to extend Pune Marriott Hotel’s brand personality to social media

exchange4media Staff Feb 27, 2013 6:34 PM