Zee Khana Khazana unveils a refreshed persona

The channel has refreshed its content line-up with four new shows, which went on air on February 20, 2013

by exchange4media Staff
Published - Feb 27, 2013 7:07 PM Updated: Feb 27, 2013 7:07 PM
Zee Khana Khazana unveils a refreshed persona

Zee Entertainment Enterprises has announced the refresh of its 24-hour food channel Zee Khana Khazana with the tagline ‘Ab Khana Sawal Nahi, Lajawab Hai!’ In a first step towards refreshing the channel, Zee Khana Khazana launched four new shows on February 20.

The channel initiated an extensive research, which divulged a lot of interesting and unique findings on the basis of which, after two years of airing engaging and relevant content, the channel decided to refresh its content to meet the current needs of the Indian homemaker today.

Speaking on the refresh of Zee Khana Khazana, Punit Goenka, MD, ZEE said, “We have a lot of firsts to our credit – one of which was the launch of Zee Khana Khazana, India’s first 24-hour food channel. We are proud of the iconic stature the brand Khana Khazana has achieved in the last 20 years, which is extremely popular and very well recognised. We are happy to take our engagement with our audience to a deeper level through a new programming line-up, which is both relevant and appealing.”

Atul Das, Chief Strategy Officer, ZEE added here, “The television landscape is changing rapidly with digitisation and there is increasing demand for premium content. Food and lifestyle is emerging as a genre with great potential. Our effort is to bridge this gap by offering a premium product, which caters to the evolving Indian palate.”

The four new shows have been created keeping the audience requirement in mind and on the basis of the research findings. These include, ‘Food Ka Mood’, ‘Bachcha Party’, ‘Breakfast Xpress’ and ‘Ab Har Koi Chef’.

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