HBO Defined and HBO Hits go on-air

A high impact multi-media marketing campaign will be launched to promote the two new channels across platforms. The campaign will commence mid-March

by exchange4media Staff
Published - Feb 27, 2013 6:49 PM Updated: Feb 27, 2013 6:49 PM
HBO Defined and HBO Hits go on-air

HBO Asia and Eros International Media have announced the launch of HBO Defined and HBO Hits channels in India with DTH operators Dish TV and Airtel Digital TV. These carriage deals come shortly after the December 2012 announcement of the strategic tie-up between HBO Asia and Eros to launch two new premium advertising-free movie channels in India. The channels are currently on air and will be available for a free preview in the initial phase of the launch.

A high impact multi-media marketing campaign will be launched to promote the two new channels across platforms. The campaign will commence mid-March.

Jonathan Spink, CEO, HBO Asia said, “The launch of HBO Defined and HBO Hits on Dish TV and Airtel Digital TV will reach out to a wide network of subscribers all over India. Subscribers in India will be able to enjoy a first class cinema experience that is 100 per cent advertising free in the comfort of their own home.”

Jyoti Deshpande, Executive Director, Eros International Media added here, “We are excited about the quick response from the DTH operators to offer our premium channels to their customer base. We are confident that our compelling and unique content offering of Bollywood and Hollywood, plus an advertising-free viewing experience, will make this an instant hit with subscribers.”

HBO Defined and HBO Hits will showcase the best of Hollywood and Bollywood content through HD and SD feeds on Dish TV and SD feed on Airtel Digital TV. These will be offered at a special introductory price of Rs 49 and Rs 69 for SD and HD services, respectively.

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