Carlo Donati, Pankaj Rai @Pitch Analytics in Action

Industry stalwarts will throw light on how analytics can be used to create growth opportunities & enhance consumer connect

e4m by Abhinav Mohapatra
Updated: Jan 7, 2013 2:30 AM  | 3 min read
Carlo Donati, Pankaj Rai @Pitch Analytics in Action

How many times does a conference happen in India that has its core target as senior marketers, digital marketing heads, media agencies and research as well as investment firms? How many get the opportunity to go head-to-head with top global practitioners to deliberate on aspects of the current analytics scenario in India? How often do you find an esteemed panel of speakers such as Carlo Donati, Former CEO, Nestle Waters; Marcia Tal, Former EVP, Citigroup Global; Pankaj Rai, Director, Dell Global Analytics; CR Sundarrajan, Director, Marketing Analytics - Developing & Emerging Markets, Unilever; GK Suresh, General Manager, Brands, ITC Foods; Ashok Banerjee, VP, Data Platform and Supply Chain Engineering, Flipkart; Tushar Vyas, Managing Partner, GroupM South Asia, demystifying analytics for marketers? Come January 16, 2013, Pitch Analytics in Action is going to make all this happen in Bengaluru.

A day-long conference that will take a deep-dive into the world of analytics and will entail presentations from eminent personalities such as Kunnal Sharma, Business Head, Global Remittances, Times of Money; Anunay Gupta and Roy Cherian,  Co-Founders, Marketelligent; Bidyut Nath, Head – Customer Loyalty and Analytics, Titan Industries; V Balasubramaniam, Chief Knowledge Officer and Director, Rainman Consulting; Sunder Muthuraman, Managing Partner, Meritus Analytics; and Mohan Jayaraman, MD, Experian Credit Information Company of India, among others. 

The conference will comprehensively discuss using one’s own data to create growth opportunities in business, challenges in analytics from an Indian point of view, change in customer targeting in India leveraging analytics for better consumer connect opportunities and the future of analytics in the country.

For the first time, Pitch Analytics in Action will bring forth case studies from different industrial verticals such as BFSI, FMCG, e-commerce and retail, delving into leveraging analytics for sales and marketing in the realm of business.

The aim is to uncloak the catechism of analytics generators, providers and users, focusing on the results and application of analytics, than the analytics technique itself.  Are we making the right choices? Sessions will focus on challenges in gathering and storing relevant data for analytics, challenges in investing in the right tools and formats, challenges in resource and challenges in implementing the analytic insights.

Other sessions include the identification of the richness of analytics in media and marketing and how analytics implementation leads to a stronger connect between the consumers and different brands? The agenda also advocates marketers see the connect platforms at a media agnostic level and aims to elucidate how smart analytics enhances the effectiveness in marketing and media investment.

If you are into business analytics, strategy and planning, financial forecasting, business intelligence, data mining, this is Mecca for you. The conference will discuss analytics on the global map and how successful international brands envisioned better marketing RoI with due diligence on analytics as well as the evolution of analytics in the country.

To be a part of an event that will have more than 20 pioneers share their wisdom and strategies about the importance of analytics, click here, or miss it all.

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