Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020

exchange4media Staff Feb 5, 2020 12:11 PM

This is the first-of-its-kind attribution study in India for examining the conversion of online ads into offline sales

exchange4media Staff Jul 24, 2019 4:11 PM

GroupM South Asia has restructured its leadership and has named Tushar Vyas as President Growth and Transformation

exchange4media Staff Jan 25, 2019 10:55 AM

This day- long event brought together several leading partners from the content industry and over 150 brand managers and marketing heads, across categories

exchange4media Staff Oct 27, 2016 12:41 PM

Anas Ghazi, Director of Global Partnerships, Data Alliance and Tushar Vyas, Chief Strategy Officer, GroupM South Asia will drive the India operation, while a local team is being set up

exchange4media Staff Oct 8, 2015 8:04 AM

On the ongoing wars between print players, CVL Srinivas, CEO of GroupM South Asia says, “There is a natural momentum building up in favour of digital. Therefore it’s all the more important for Print to focus on keeping the medium relevant, and not do anything that will further alienate the advertisers”

Priyanka Mehra Jun 17, 2015 9:48 AM

Lakshmi Narasimhan has been appointed Chief Growth Officer, South Asia, Tushar Vyas has been promoted to the role of Chief Strategy Officer - GroupM South Asia and Sridhar Ramasubramanian, Chief Financial Officer has been promoted as the new Chief Operating Officer of GroupM South Asia

Priyanka Mehra May 5, 2015 7:25 AM

In the Leader’s Crossfire segment at 2015 edition of Mobillion, Tushar Vyas, Managing Partner (South Asia) of GroupM and Vikas Gulati, MD (Asia) Opera Mediaworks, discuss how to build the next level of India’s mobile ecosystem

exchange4media Staff May 2, 2015 8:59 AM

Prior to joining Madhouse, Pathak was part of One97 Communications' leadership team and held various roles like the Global Head - New Business, & Head - Mobile & Enterprise Marketing

exchange4media Staff Oct 17, 2014 12:44 PM

Madison's Sam Balsara, Dentsu India's Rohit Ohri, GroupM's Tushar Vyas & Mindshare's Ashutosh Srivastava express their thoughts on the need to integrate technology with the big idea. The Conclave will address the dilemma of the big marriage between technology and creativity

Aditi Raval Sep 23, 2014 8:56 AM

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards

Sonam Gulati Apr 1, 2014 8:19 AM

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire others to aim higher

Sonam Gulati Mar 25, 2014 7:51 AM

With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the best in digital advertising in India today

Sonam Gulati Mar 19, 2014 7:48 AM

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti Sep 9, 2013 7:48 AM

The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global markets

Priyanka Nair Sep 4, 2013 7:48 AM

Prior to joining MEC, Chinchankar was heading Prodigi, WPP's digital production business. He has over 15 years of experience in digital marketing

exchange4media Staff Sep 4, 2013 7:37 AM

Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries

Shobhana Nair Aug 28, 2013 8:49 AM

Experts feel that while there's no better medium than online to measure one's investments, online marketing & promotion can't work in isolation for the real estate sector

Satyavir Singh Aug 3, 2013 10:08 AM

The conference will bring forth case studies from different sectors, delving into leveraging analytics for sales & mktg in the realm of business

exchange4media Staff Jan 16, 2013 2:14 AM

The conference will illustrate how businesses can leverage analytics to build successful brands. It will take place on January 16 in Bengaluru

exchange4media Staff Jan 15, 2013 9:54 PM