TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year

exchange4media Staff Feb 16, 2021 12:48 PM


Experts discussed what brand building looks like in an environment led by data

exchange4media Staff Dec 16, 2020 8:07 AM

ISA Logo?blur=25

The Indian Society of Advertisers has been the flagship national body and unique voice of advertisers pan India for close to 70 years.

exchange4media Staff Jul 28, 2020 8:35 PM


Vyas, President, Growth and Transformation, GroupM South Asia, spoke to e4m about the challenges faced by media agencies and more

Ruhail Amin Jul 28, 2020 9:03 AM

GroupM TYNY?blur=25

Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020

exchange4media Staff Feb 5, 2020 12:11 PM


This is the first-of-its-kind attribution study in India for examining the conversion of online ads into offline sales

exchange4media Staff Jul 24, 2019 4:11 PM

Group M?blur=25

GroupM South Asia has restructured its leadership and has named Tushar Vyas as President Growth and Transformation

exchange4media Staff Jan 25, 2019 10:55 AM

GroupM hosts Branded Content upfront event –‘Brew’ for clients?blur=25

This day- long event brought together several leading partners from the content industry and over 150 brand managers and marketing heads, across categories

exchange4media Staff Oct 27, 2016 12:41 PM

WPP’s Data Alliance expands with India launch?blur=25

Anas Ghazi, Director of Global Partnerships, Data Alliance and Tushar Vyas, Chief Strategy Officer, GroupM South Asia will drive the India operation, while a local team is being set up

exchange4media Staff Oct 8, 2015 8:04 AM

Print industry needs to focus on investing a lot more on their products and research: CVL Srinivas?blur=25

On the ongoing wars between print players, CVL Srinivas, CEO of GroupM South Asia says, “There is a natural momentum building up in favour of digital. Therefore it’s all the more important for Print to focus on keeping the medium relevant, and not do anything that will further alienate the advertisers”

Priyanka Mehra Jun 17, 2015 9:48 AM

GroupM makes key leadership announcements?blur=25

Lakshmi Narasimhan has been appointed Chief Growth Officer, South Asia, Tushar Vyas has been promoted to the role of Chief Strategy Officer - GroupM South Asia and Sridhar Ramasubramanian, Chief Financial Officer has been promoted as the new Chief Operating Officer of GroupM South Asia

Priyanka Mehra May 5, 2015 7:25 AM

The 'how' and the 'why' of brand-building on mobile ?blur=25

In the Leader’s Crossfire segment at 2015 edition of Mobillion, Tushar Vyas, Managing Partner (South Asia) of GroupM and Vikas Gulati, MD (Asia) Opera Mediaworks, discuss how to build the next level of India’s mobile ecosystem

exchange4media Staff May 2, 2015 8:59 AM

 Milind Pathak joins Madhouse as COO?blur=25

Prior to joining Madhouse, Pathak was part of One97 Communications' leadership team and held various roles like the Global Head - New Business, & Head - Mobile & Enterprise Marketing

exchange4media Staff Oct 17, 2014 12:44 PM

Technology meets creativity @ exchange4media Conclave 2014?blur=25

Madison's Sam Balsara, Dentsu India's Rohit Ohri, GroupM's Tushar Vyas & Mindshare's Ashutosh Srivastava express their thoughts on the need to integrate technology with the big idea. The Conclave will address the dilemma of the big marriage between technology and creativity

Aditi Raval Sep 23, 2014 8:56 AM

Indian Digital Media Awards returns for another edition?blur=25

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards

Sonam Gulati Apr 1, 2014 8:19 AM

The race begins: Entries now open for IDMA 2014?blur=25

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire others to aim higher

Sonam Gulati Mar 25, 2014 7:51 AM

Indian Digital Media Awards returns for 2014 edition?blur=25

With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the best in digital advertising in India today

Sonam Gulati Mar 19, 2014 7:48 AM

EEMAX 2013: Encompass leads with 6 metals, Candid Mktg bags 5 metals?blur=25

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti Sep 9, 2013 7:48 AM

India should be leading & not learning in mobile mktg: Tushar Vyas?blur=25

The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global markets

Priyanka Nair Sep 4, 2013 7:48 AM

MEC India appoints Vishal Chinchankar as Digital Leader?blur=25

Prior to joining MEC, Chinchankar was heading Prodigi, WPP's digital production business. He has over 15 years of experience in digital marketing

exchange4media Staff Sep 4, 2013 7:37 AM