Reporter’s Diary: Time for a revolution

Are we aware that that which we fear the most – losing our basic right to be a woman and enjoy it – lurks right in our backyard, asks Sai Prasanna

Sai Prasanna Jan 19, 2013 8:52 PM

Mobile targeting is better than carpet bombing

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Sai Prasanna Jan 18, 2013 11:35 PM

Analytics for better consumer connect

IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights

Sai Prasanna Jan 18, 2013 7:46 PM

“Analytics should disrupt business”

Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics

Sai Prasanna Jan 17, 2013 9:41 PM

“Embedding analytics in business is imperative”

Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer

Sai Prasanna Jan 17, 2013 12:21 AM

Pitch Analytics in Action to take place in Bengaluru today

The conference will bring forth case studies from different sectors, delving into leveraging analytics for sales & mktg in the realm of business

exchange4media Staff Jan 16, 2013 2:14 AM

Pitch Analytics in Action brings forth elemental parts of marketing

The conference will illustrate how businesses can leverage analytics to build successful brands. It will take place on January 16 in Bengaluru

exchange4media Staff Jan 15, 2013 9:54 PM

Carlo Donati, Pankaj Rai @Pitch Analytics in Action

Industry stalwarts will throw light on how analytics can be used to create growth opportunities & enhance consumer connect

Abhinav Mohapatra Jan 7, 2013 2:30 AM