As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature

e4m Desk Aug 7, 2023 6:44 PM

‘Ready Madi Adi’?blur=25

The brand has released a fan anthem - ‘Ready Madi Adi’ to celebrate the undying spirit and the unbridled passion of the Chennai Super Kings fanbase

e4m Desk May 16, 2023 2:54 PM


Anand Kripalu, MD & CEO of EPL, bestowed with Lifetime Achievement Award at the 8th edition of the exchange4media Indian Marketing Awards

e4m Desk Mar 14, 2022 9:44 PM


The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care

Naziya Alvi Rahman Feb 24, 2022 11:01 AM

Sanjiv Puri?blur=25

The Chairman & MD of ITC Ltd has been awarded this title for making the company an incredibly stable and strong conglomerate and turning it into one of the fastest-growing FMCG companies in India

e4m Desk Dec 2, 2021 8:39 PM

customer shastra?blur=25

The startup by former WPP Customer Engagement head Anand Shiva will set up a 25-member dedicated team to listen to customer conversations online and address their expectations across digital platforms

e4m Desk Nov 1, 2021 11:08 AM

5 Star Kitchen ITC Chef's Special?blur=25

The show premiered on 23rd May and will be aired every Saturday and Sunday at 11:00 am

e4m Desk May 27, 2020 8:00 PM


The 2nd edition of exchange4media Screenage Mobile Marketing Conference and Maddies will be held on October 11, 2019 in Mumbai

e4m Desk Sep 26, 2019 9:01 AM

ITC Foods?blur=25

The campaign reminds us that this masala is an excellent elixir of traditional spices and will be reminiscent of their mother’s special recipe blend

e4m Desk Mar 25, 2019 6:53 PM

Sunfeast Farmlite?blur=25

ITC Limited’s range of healthy biscuits urges you to live a healthier lifestyle for yourself and your children

e4m Desk Nov 17, 2018 8:56 AM


For Teachers Day, Sunfeast Mom’s Magic picked up a wonderful insight on how one’s teachers have also played the role of a mother to many

e4m Desk Sep 5, 2018 4:46 PM


The online film has gone viral and has sparked much-needed conversations about the sacrifices a mother makes, which take a toll on her health

e4m Desk Aug 6, 2018 7:25 PM


The new communication is to establish a proposition that Dark Fantasy can make a delightful dessert

e4m Desk Jul 19, 2018 8:53 AM


The direction came on a plea by Patanjali seeking to take down a Tamil video which allegedly criticised the product by them and ITC's 'Aashirvaad' brand

e4m Desk Mar 28, 2018 8:57 AM


The campaign has been crafted and conceptualized by FCB Ulka and is complemented with outdoor media presence and retail branding.

e4m Desk Mar 21, 2018 5:25 PM


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

e4m Desk Dec 13, 2017 8:55 AM

FCB Ulka creates 'Can’t Wait. Won’t Wait' campaign for ITC's Sunfeast Dark Fantasy?blur=25

There are five films in the series – Office, Maternity Ward, Baby, School Bus and Romance, all made by Good Morning Films

e4m Desk Sep 3, 2016 8:06 AM

ITC Foods signs on WYP as Digital and Social AOR for Fabelle?blur=25

What's Your Problem won the account nearly 6 months back and has been working behind the scenes for its launch since then

e4m Desk Aug 3, 2016 7:51 AM