Date-wise News
Technology is helping amplify brand experience: Rob Norman?blur=25

Various innovations have made it possible for brands to connect with consumers without fear of disruption, says the Chief Digital Officer of GroupM Global

exchange4media Staff May 14, 2013 11:45 PM

Vserv.mobi brings social sharing to HTML5 mobile ads?blur=25

Vserv.mobi will also offer free HTML5 creative services to allow marketers to discover the mobile medium

exchange4media Staff May 14, 2013 10:20 PM

Slowdown in automobile sales to not hinder media spends this year?blur=25

Experts predict that decline in auto sales is just temporary and to hold ground in the increased clutter, ad spends by auto makers will not be curtailed

Abhinav Trivedi May 14, 2013 9:38 PM

Removing the viewership-revenue mismatch in kids genre?blur=25

From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues

Synjini Nandi May 14, 2013 8:19 PM

Will Phase III change the radio advertising game??blur=25

While no changes are expected in the initial months, ad rates will be decided based on the higher reach of stations & advtg economy across other media

Saloni Surti May 14, 2013 8:14 PM

Porsche drives consumer experience at BIAL?blur=25

The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign

Priyanka Nair May 14, 2013 8:12 PM

A+E Networks | TV18 elevates Sangeetha Aiyer?blur=25

Aiyer has been made VP and Marketing Head. She will oversee all mktg verticals of the JV – both consumer & trade

exchange4media Staff May 14, 2013 7:52 PM

2-min video: Indian marketers don't understand 'virality' – Roopak Saluja?blur=25

The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective

Priyanka Nair May 14, 2013 7:48 PM

Hindustan Media Ventures’ FY13 ad revenues up 5% at Rs 4,601 mn?blur=25

Hindustan’s expansion initiatives, combined with a focus on cost optimisation, continue to yield encouraging results, says Shobhana Bhartia, Chairperson, HMVL

exchange4media Staff May 14, 2013 7:44 PM

JWT promotes Portfolio Night 11 via crowd-sourced campaign?blur=25

The 360-degree crowd-sourced campaign includes social media, posters, videos, hoardings and radio spots. e4m is a media partner for Portfolio Night 11

exchange4media Staff May 14, 2013 7:42 PM

Brandlogist launches new design unit?blur=25

The new vertical focusses on inculcating design & video in various marketing strategies & will leverage the opportunities for branded content on video

exchange4media Staff May 14, 2013 7:40 PM

Red FM ropes in Renuka Iyer as National Sales Head?blur=25

The post of National Sales Head had been lying vacant since B Surendar was elevated to Chief Operating Officer for all the South stations of Red FM

Saloni Surti May 14, 2013 7:40 PM

Percept/H appoints Saurav Ghoshal as VP, Client Servicing?blur=25

Ghoshal will be based in Mumbai and will report to Senior Vice President and Branch Head, Anjana Devraj. His last stint was with Pickle Lintas

exchange4media Staff May 14, 2013 7:39 PM

TV18 FY13 operating profit at Rs 112.1 cr against loss of Rs 61.8 cr last year?blur=25

Network18 and TV18 have reported strong operating performances for FY13. Network18 cuts operating losses by 87% from Rs 296 cr to Rs 39 cr in FY 13

exchange4media Staff May 14, 2013 7:38 PM

DDB Network launches healthcare practice in India?blur=25

DDB Remedy launches in India through DDB Health & Lifestyle & will harness the inherent talents of digital, CRM, branding, experiential, media within the group

exchange4media Staff May 14, 2013 7:37 PM

Havas Media Group acquires data analytics firm ElisaDBI?blur=25

Acc to Havas Media Group, it will now offer its clients improved methods of collecting, organising & using data to drive business insights & marketing engagement

exchange4media Staff May 14, 2013 7:33 PM

VivaKi Exchange bags media mandate for Indian Badminton League?blur=25

The win comes on the back of a multi-agency pitch. The account is estimated to be worth around Rs 25 crore in the inaugural year

exchange4media Staff May 14, 2013 7:33 PM

Digital should not be the last few drops in a marketing mix: Experts?blur=25

Vikram Chandra, Manish Vij, Venkat Nettimi, Nikhil Rungta, Anup Jain & Amisha Sethi talk about connecting the digital dots @IMPACT Digital Marketing Meet

Abhinav Mohapatra May 14, 2013 12:08 AM