Porsche drives consumer experience at BIAL

The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign

e4m by Priyanka Nair
Published: May 14, 2013 8:12 PM  | 2 min read
Porsche drives consumer experience at BIAL

While auto brands in India are vrooming with their marketing activities at various communication channels, especially TV, German brand Porsche is using innovative techniques to provide the best consumer experience possible. 

We believe Porsche India has played smart with its roll-out of a strategic airport activity and out of home campaign. The auto brand has chosen Bangalore International Airport Limited (BIAL) for this campaign. JCDecaux India has executed the initiative.

Pramod Bhandula Managing Director, JCDecaux India said, “With India taking a leap in the super car market, it was essential for us to display the same trends at BIAL. Porsche has given us the opportunity to showcase the incredible ‘911’ to elite BIAL passengers.”

Porsche chose to display an actual car in a captive environment like BIAL. The location chosen was the arrival gates in the common hall – a strategic location, since this is the location where travellers reach with a relaxed mindset while arriving into the city of Bangalore.

To increase the impact of Porsche car display, a giant billboard was taken at the exterior location to compliment the brand message.

The first car to be displayed at the stage was ‘Cayenne’, followed by ‘911’.

“The stunning ‘Porsche 911’ captures the attention of every arriving passenger at BIAL. The display of this super car has driven the brand endorsements at BIAL to next level, further reinforcing the fact that when strategic location and brilliant product come together, it amazes everyone,” added Alok Duggal, Business Head – Airport, JCDecaux India.

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