Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China

Dolly Mahayan 25-January-2019

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini 25-June-2018

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

exchange4media Staff 27-March-2017

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.

exchange4media Staff 07-February-2017

JCDecaux has announced that its Indian subsidiary has been certified by the Limca Book of Records with two national records.

exchange4media Staff 04-March-2015

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha 09-February-2015

Industry experts feel that right time and the right strategy are key to build assets in the OOH business. They further say that one cannot create a benchmark without consulting the designers and professionals

Abid Hasan 26-March-2014

The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign

Priyanka Nair 14-May-2013

Covering both interior and exterior locations, this contract will strengthen the transport media portfolio operated by JCDecaux in India

exchange4media Staff 23-February-2013

From undertaking social initiatives to being vigilant about vandalism, few smart outdoor media owners are using vacant OOH media innovatively

Priyanka Nair 14-November-2012

OOH players have pinned hopes on festive season but most experts state that OOH would not be able to attain the projected 6-7% growth

Priyanka Nair 05-November-2012

JCDecaux celebrated five years of its presence in India on May 4; the company got together with clients & industry officials to raise a toast

Shree Lahiri 07-May-2012

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj 19-March-2012

Volkswagen was declared OOH Advertiser of the Year at the OOH Advertising Awards, while DDB Mudra Max was adjudged OOH Agency of the Year

exchange4media Staff 17-March-2012

A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.

Priyanka Nair 05-January-2012

Alok Duggal has joined JCDecaux India as General Manager, Sales, heading both Street Furniture and Airport Sales in India. In his previous assignment he was Head of Marketing at ING Bank in India.

exchange4media Staff 06-July-2011

Technology or innovation, what could drive the OOH industry into the next growth phase? Industry experts are divided on this...

Jhinuk Sen 28-February-2011