Promotion of DOOH and faster execution of revival measures also feature in the OOH wish list for this Union Budget

Sonam Saini Jan 28, 2022 8:24 AM

Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more

Noel Dsouza Sep 4, 2020 7:39 AM

On the panel - Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh and Vinkoo Chakraborty; moderator - Naziya Alvi Rahman

exchange4media Staff Jul 7, 2020 9:11 AM

Bus queue shelters in Delhi were decked with a message reminding people to stay indoors as much as possible & thanking those on the frontlines

exchange4media Staff May 15, 2020 6:20 PM

Around 15 billboards along the flyway are lying vacant

Anjali Thakur Sep 19, 2019 9:04 AM

In the aftermath of a Chennai techie’s death due to an illegal hoarding, OOH industry experts speak to us about curbing the menace and how the industry can help authorities form regulatory guidelines

Neethu Mohan Sep 18, 2019 8:47 AM

Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years

Anjali Thakur Aug 28, 2019 9:17 AM

Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China

Dolly Mahayan Jan 25, 2019 8:13 AM

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

exchange4media Staff Mar 27, 2017 8:40 AM

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.

exchange4media Staff Feb 7, 2017 8:29 AM

JCDecaux has announced that its Indian subsidiary has been certified by the Limca Book of Records with two national records.

exchange4media Staff Mar 4, 2015 1:12 PM

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

Industry experts feel that right time and the right strategy are key to build assets in the OOH business. They further say that one cannot create a benchmark without consulting the designers and professionals

Abid Hasan Mar 26, 2014 9:09 AM

The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign

Priyanka Nair May 14, 2013 8:12 PM

Covering both interior and exterior locations, this contract will strengthen the transport media portfolio operated by JCDecaux in India

exchange4media Staff Feb 23, 2013 8:19 PM

From undertaking social initiatives to being vigilant about vandalism, few smart outdoor media owners are using vacant OOH media innovatively

Priyanka Nair Nov 14, 2012 7:56 PM

OOH players have pinned hopes on festive season but most experts state that OOH would not be able to attain the projected 6-7% growth

Priyanka Nair Nov 5, 2012 8:50 PM

JCDecaux celebrated five years of its presence in India on May 4; the company got together with clients & industry officials to raise a toast

Shree Lahiri May 7, 2012 7:31 PM

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj Mar 19, 2012 8:29 AM