Around 15 billboards along the flyway are lying vacant

Anjali Thakur Sep 19, 2019 9:04 AM

In the aftermath of a Chennai techie’s death due to an illegal hoarding, OOH industry experts speak to us about curbing the menace and how the industry can help authorities form regulatory guidelines

Neethu Mohan Sep 18, 2019 8:47 AM

Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years

Anjali Thakur Aug 28, 2019 9:17 AM

Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China

Dolly Mahayan Jan 25, 2019 8:13 AM

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

exchange4media Staff Mar 27, 2017 8:40 AM

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.

exchange4media Staff Feb 7, 2017 8:29 AM

JCDecaux has announced that its Indian subsidiary has been certified by the Limca Book of Records with two national records.

exchange4media Staff Mar 4, 2015 1:12 PM

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

Industry experts feel that right time and the right strategy are key to build assets in the OOH business. They further say that one cannot create a benchmark without consulting the designers and professionals

Abid Hasan Mar 26, 2014 9:09 AM

The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign

Priyanka Nair May 14, 2013 8:12 PM

Covering both interior and exterior locations, this contract will strengthen the transport media portfolio operated by JCDecaux in India

exchange4media Staff Feb 23, 2013 8:19 PM

From undertaking social initiatives to being vigilant about vandalism, few smart outdoor media owners are using vacant OOH media innovatively

Priyanka Nair Nov 14, 2012 7:56 PM

OOH players have pinned hopes on festive season but most experts state that OOH would not be able to attain the projected 6-7% growth

Priyanka Nair Nov 5, 2012 8:50 PM

JCDecaux celebrated five years of its presence in India on May 4; the company got together with clients & industry officials to raise a toast

Shree Lahiri May 7, 2012 7:31 PM

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj Mar 19, 2012 8:29 AM

Volkswagen was declared OOH Advertiser of the Year at the OOH Advertising Awards, while DDB Mudra Max was adjudged OOH Agency of the Year

exchange4media Staff Mar 17, 2012 5:45 PM

A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.

Priyanka Nair Jan 5, 2012 9:22 AM

Alok Duggal has joined JCDecaux India as General Manager, Sales, heading both Street Furniture and Airport Sales in India. In his previous assignment he was Head of Marketing at ING Bank in India.

exchange4media Staff Jul 6, 2011 9:21 AM

Technology or innovation, what could drive the OOH industry into the next growth phase? Industry experts are divided on this...

Jhinuk Sen Feb 28, 2011 7:52 AM