Date-wise News
Magazines don’t compete with other media: Pradeep Gupta moderates panel?blur=25

...Say IBM’s Vasantha Kumar, Tommy Hilfiger’s Shailesh Chaturvedi, Carat’s Kartik Iyer, MPG’s Mohit Joshi and Lowe’s G V Krishnan

Deepa Balasubramanian Jul 13, 2012 11:35 PM

The youth wants content that is short, crisp, niche: Kartik Iyer?blur=25

With youngsters taking to ‘scanning’ rather than reading content, Carat’s Kartik Iyer stresses on looking at every medium as an integrated whole

Deepa Balasubramanian Jul 13, 2012 11:25 PM

Choosing a relevant platform is imperative: Vasantha Kumar?blur=25

A brand needs to be impactful and creative if it wants to be noticeable in the marketplace, says the India South Asia Brand and Communications Leader of IBM

Deepa Balasubramanian Jul 13, 2012 11:14 PM

Aegis-Dentsu: A complementing combination?blur=25

But all depends on Dentsu’s commitment to the relation, as way forward demands clarity & some tough calls

Noor Fathima Warsia Jul 13, 2012 10:16 PM

Magazines help being creative & innovative: GV Krishnan?blur=25

One can be crisp, sharp and innovative when delivering a message through the magazine medium, says the Executive Director of Lowe Lintas and Partners

Deepa Balasubramanian Jul 13, 2012 9:21 PM

Magazines bind consumers: Mohit Joshi?blur=25

The 3Ts – Talk, Think and Trust are integral to brand building. This is true even for magazines, says the Managing Director of MPG India

Deepa Balasubramanian Jul 13, 2012 9:19 PM

Olx brings ‘Bech de’ campaign to radio & outdoor?blur=25

Olx, with creative agency Saatchi & Saatchi, has expanded the idea of ‘everything sells for a price at Olx’ in a new campaign using radio and OOH

exchange4media Staff Jul 13, 2012 9:01 PM

Olx brings ‘Bech de’ campaign to radio & outdoor?blur=25

Olx, with creative agency Saatchi & Saatchi, has expanded the idea of ‘everything sells for a price at Olx’ in a new campaign using radio and OOH

exchange4media Staff Jul 13, 2012 9:01 PM

KKLD* wins Baume & Mercier business?blur=25

KKLD* will redesign the international web presence and manage all social media activities of the luxury watch brand

exchange4media Staff Jul 13, 2012 8:30 PM

Shrikant Latkar is InMobi's VP-Global Mktg?blur=25

Latkar will lead all aspects of marketing for InMobi, aligning the marketing strategy and brand positioning to embrace a new hyper-growth phase

exchange4media Staff Jul 13, 2012 8:24 PM

ASCI hits Brooke Bond, Tata Sky, Lokmat?blur=25

Complaints against ads by Brooke Bond Red Label Natural Care Tea, Tata Sky, Lokmat, Glenmorangie and Nikon have been upheld by ASCI

exchange4media Staff Jul 13, 2012 8:22 PM

Media, telecom, BFSI, auto top OOH spenders?blur=25

As per a study,  31% of the outdoor ad space in Mumbai is dominated by media & entertainment, 20% by telecom, 10% by BFSI and 7% by auto

Priyanka Nair Jul 13, 2012 8:21 PM

Dentsu to buy Aegis for $5 billion?blur=25

Dentsu said it had agreed to pay 240 pence for each Aegis share, a 48% premium to the closing price on Wednesday, sending shares in the target group up 45% to 235 pence

exchange4media Staff Jul 13, 2012 8:19 PM

Muthoot Group signs Grey as creative partner?blur=25

After a multi-agency pitch that saw participation from 22 agencies, Grey has won the creative duties for Muthoot Group

Deepika Bhardwaj Jul 13, 2012 8:17 PM

Obituary: Donald Kummerfeld is no more?blur=25

Donald Kummerfeld, Former President and CEO of International Federation of Periodical Press (FIPP) passed away on July 12, 2012

exchange4media Staff Jul 13, 2012 7:10 PM

Sandeip Vishnoi joins National Duniya as COO?blur=25

Vishnoi joins at a time when National Duniya is gearing to launch new editions. He will look after the entire operations of the Hindi daily

Abid Hasan Jul 13, 2012 7:09 PM

Extramarks to Carat’s kitty?blur=25

Soon after clinching the Koovs media win, Carat has added Extramarks media biz to its client portfolio. The agency’s Delhi office will manage the business. McCann Delhi is the creative agency

exchange4media Staff Jul 13, 2012 6:56 PM

Vikas Sharma joins Mogae Media?blur=25

Sharma to head solutioning and integration at Mogae Media

exchange4media Staff Jul 13, 2012 6:55 PM

Volvo to spend Rs 15 crore on marketing this year?blur=25

The budget will largely be spent on out of home and on-ground events. The car brand will not take the television route as of now

Abhinav Mohapatra Jul 13, 2012 4:46 AM

Quality, reach & readership make magazines effective: Shailesh Chaturvedi?blur=25

When one advertises in a medium that is trustworthy, the opportunities for the brand to stay relevant also increase, says the MD & CEO of Tommy Hilfiger Apparels India

Deepa Balasubramanian Jul 13, 2012 12:26 AM