Date-wise News
Gauri Awasthi quits Reprise Media; to start own fashion brand

After eight months with Reprise Media, she is taking the entrepreneurial route and is toying on the idea of starting her own fashion brand

exchange4media Staff Jan 7, 2013 7:49 PM

Reliance Cement creates first time OOH impressions

The company used cement mannequin, pole kiosks in the shape of cement bags, etc., as part of the outdoor campaign executed by DDB MudraMax

Priyanka Nair Jan 7, 2013 7:29 PM

Big FM goes all out to market new awards initiative

The media mix for Big Rajasthan Entertainment Awards includes print, TV, digital, radio, on-ground & OOH campaigns

exchange4media Staff Jan 7, 2013 7:28 PM

Coke opens the ‘crazy’ side of happiness

Coke’s latest campaign ‘Crazy for happiness’ brings a smile. It is sweet, nicely done, with a hummable jingle, say creative honchos

Twishy Jan 7, 2013 7:25 PM

Radio services disrupted in Delhi due to fire

Fire at Pitampura TV tower in the Capital last night disrupted FM radio services; no one was injured

exchange4media Staff Jan 7, 2013 7:16 PM

Quick five with Intuit India’s Yugal K Sachdeva

Given the largely untapped rural markets, mobile marketing is proving to be the most effective medium of communication, says Sachdeva

Priyanka Nair Jan 7, 2013 6:57 PM

Guest Column: Social media success – 5 guiding principles

Sundeep Kapur of NCR Corp shares how brands can use social media to increase reach, cut costs & drive growth, among other things

Sundeep Kapur Jan 7, 2013 6:56 PM

Vivid: India rises to the social media call

Social media has become the collective voice of the masses in India, says Annurag Batra of exchange4media

Annurag Batra Jan 7, 2013 6:43 PM

SAB banks on fiction to beef up 10PM-11PM slot

‘Hum Aapke Hain In laws’ and ‘Tota weds Maina’ are weekday fiction based shows in the comedy genre. The shows go on air from January 14, 2013

exchange4media Staff Jan 7, 2013 6:14 PM

Ramesh Praba quits Kalaignar TV Network as President

It is believed that P Amirtham, one of the directors of the channel, has replaced Praba

Deepa Balasubramanian Jan 7, 2013 6:40 AM

Radio City back online after Pitampura fire incident

The station banks on its online platform, planetradiocity, to provide services to its listeners, while the repair work at Pitampura is underway

Saloni Surti Jan 7, 2013 2:31 AM

Carlo Donati, Pankaj Rai @Pitch Analytics in Action

Industry stalwarts will throw light on how analytics can be used to create growth opportunities & enhance consumer connect

Abhinav Mohapatra Jan 7, 2013 2:30 AM