After eight months with Reprise Media, she is taking the entrepreneurial route and is toying on the idea of starting her own fashion brand

exchange4media Staff Jan 7, 2013 7:49 PM

The company used cement mannequin, pole kiosks in the shape of cement bags, etc., as part of the outdoor campaign executed by DDB MudraMax

Priyanka Nair Jan 7, 2013 7:29 PM

The media mix for Big Rajasthan Entertainment Awards includes print, TV, digital, radio, on-ground & OOH campaigns

exchange4media Staff Jan 7, 2013 7:28 PM

Coke’s latest campaign ‘Crazy for happiness’ brings a smile. It is sweet, nicely done, with a hummable jingle, say creative honchos

Twishy Jan 7, 2013 7:25 PM

Fire at Pitampura TV tower in the Capital last night disrupted FM radio services; no one was injured

exchange4media Staff Jan 7, 2013 7:16 PM

Given the largely untapped rural markets, mobile marketing is proving to be the most effective medium of communication, says Sachdeva

Priyanka Nair Jan 7, 2013 6:57 PM

Sundeep Kapur of NCR Corp shares how brands can use social media to increase reach, cut costs & drive growth, among other things

Sundeep Kapur Jan 7, 2013 6:56 PM

Social media has become the collective voice of the masses in India, says Annurag Batra of exchange4media

Annurag Batra Jan 7, 2013 6:43 PM

‘Hum Aapke Hain In laws’ and ‘Tota weds Maina’ are weekday fiction based shows in the comedy genre. The shows go on air from January 14, 2013

exchange4media Staff Jan 7, 2013 6:14 PM

It is believed that P Amirtham, one of the directors of the channel, has replaced Praba

Deepa Balasubramanian Jan 7, 2013 6:40 AM

The station banks on its online platform, planetradiocity, to provide services to its listeners, while the repair work at Pitampura is underway

Saloni Surti Jan 7, 2013 2:31 AM

Industry stalwarts will throw light on how analytics can be used to create growth opportunities & enhance consumer connect

Abhinav Mohapatra Jan 7, 2013 2:30 AM