Date-wise News

Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media
Priyanka Nair Feb 18, 2013 8:01 PM

DDB Mudra Group Creative Directors Ashish Phatak & Aman Mannan to drive the Tribal DDB creative mandate. Satish Sethumadhavan joins as CD
exchange4media Staff Feb 18, 2013 7:53 PM

Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals
Abhinav Mohapatra Feb 18, 2013 7:31 PM

“By March 2014, we plan to expand our presence to the top 10 cities so that we can offer our clients a pan-India reach for their sampling needs,” says Dhruv Kalra, Director, Go Try
exchange4media Staff Feb 18, 2013 7:24 PM

The CMO of Groupon India talks about internet being an effective tool for marketers and how non-online companies are spending more on digital
Ramarko Sengupta Feb 18, 2013 7:11 PM

The award has been given in recognition of Johri’s impactful strategy in establishing Discovery as the leading non-fiction media company in the country
exchange4media Staff Feb 18, 2013 7:09 PM

According to industry experts, magazines are seeing an increase in circulation owing to digital subscriptions & aggressive social media marketing
Synjini Nandi Feb 18, 2013 7:02 PM

Media is quite lopsided in the presentation of news, views and reviews from the Northeast, says Annurag Batra of exchange4media
Annurag Batra Feb 18, 2013 7:00 PM

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts
Priyanka Nair Feb 18, 2013 7:00 PM

To ensure media pluralism, it is felt that reasonable restrictions may need to be put in place on ownership in the media sector, says TRAI
exchange4media Staff Feb 18, 2013 6:59 PM

Industry experts call for an overhaul in magazine licensing in order to deliver flexibility and authenticity simultaneously
Abhinav Trivedi Feb 18, 2013 3:10 AM

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM
Synjini Nandi Feb 18, 2013 2:09 AM

Cost discipline is necessary for publishers for a sustained profitable model; as GDP shrinks, so does magazine advtg, says Gruner+Jahr’s Dr Torsten-Jörn Klein
Abhinav Trivedi Feb 18, 2013 2:08 AM