Date-wise News

Can neuroscience be the saviour magazines are looking for?

Can neuroscience be the saviour magazines are looking for??blur=25

Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media

Priyanka Nair Feb 18, 2013 8:01 PM

Tribal DDB India strengthens creative team

Tribal DDB India strengthens creative team?blur=25

DDB Mudra Group Creative Directors Ashish Phatak & Aman Mannan to drive the Tribal DDB creative mandate. Satish Sethumadhavan joins as CD

exchange4media Staff Feb 18, 2013 7:53 PM

BOP is not about the farm but about sustainability: R Mukundan

BOP is not about the farm but about sustainability: R Mukundan?blur=25

Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals

Abhinav Mohapatra Feb 18, 2013 7:31 PM

Multi-brand sampling platform Go Try in expansion mode

Multi-brand sampling platform Go Try in expansion mode?blur=25

“By March 2014, we plan to expand our presence to the top 10 cities so that we can offer our clients a pan-India reach for their sampling needs,” says Dhruv Kalra, Director, Go Try

exchange4media Staff Feb 18, 2013 7:24 PM

Digital enables one-on-one dialogue with customers: Sachin Kapur

Digital enables one-on-one dialogue with customers: Sachin Kapur?blur=25

The CMO of Groupon India talks about internet being an effective tool for marketers and how non-online companies are spending more on digital

Ramarko Sengupta Feb 18, 2013 7:11 PM

Rahul Johri awarded CEO of the Year at Broadcasting Industry Awards

Rahul Johri awarded CEO of the Year at Broadcasting Industry Awards?blur=25

The award has been given in recognition of Johri’s impactful strategy in establishing Discovery as the leading non-fiction media company in the country

exchange4media Staff Feb 18, 2013 7:09 PM

Digital is reinventing magazines’ fortunes: Experts

Digital is reinventing magazines’ fortunes: Experts?blur=25

According to industry experts, magazines are seeing an increase in circulation owing to digital subscriptions & aggressive social media marketing

Synjini Nandi Feb 18, 2013 7:02 PM

Vivid: Is Northeast ignored by media?

Vivid: Is Northeast ignored by media??blur=25

Media is quite lopsided in the presentation of news, views and reviews from the Northeast, says Annurag Batra of exchange4media

Annurag Batra Feb 18, 2013 7:00 PM

“Content needs to be sharpened for different media platforms”

“Content needs to be sharpened for different media platforms”?blur=25

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

TRAI consults stakeholders on cross media ownership

TRAI consults stakeholders on cross media ownership?blur=25

To ensure media pluralism, it is felt that reasonable restrictions may need to be put in place on ownership in the media sector, says TRAI

exchange4media Staff Feb 18, 2013 6:59 PM

Flexibility is the key in magazine licensing: Experts

Flexibility is the key in magazine licensing: Experts?blur=25

Industry experts call for an overhaul in magazine licensing in order to deliver flexibility and authenticity simultaneously

Abhinav Trivedi Feb 18, 2013 3:10 AM

Magazines should stop selling ads & sell engagement: CVL Srinivas

Magazines should stop selling ads & sell engagement: CVL Srinivas?blur=25

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

“Indian magazines should practice cost discipline”

“Indian magazines should practice cost discipline”?blur=25

Cost discipline is necessary for publishers for a sustained profitable model; as GDP shrinks, so does magazine advtg, says Gruner+Jahr’s Dr Torsten-Jörn Klein

Abhinav Trivedi Feb 18, 2013 2:08 AM