Date-wise News
Can neuroscience be the saviour magazines are looking for?

Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media

Priyanka Nair Feb 18, 2013 8:01 PM

Tribal DDB India strengthens creative team

DDB Mudra Group Creative Directors Ashish Phatak & Aman Mannan to drive the Tribal DDB creative mandate. Satish Sethumadhavan joins as CD

exchange4media Staff Feb 18, 2013 7:53 PM

BOP is not about the farm but about sustainability: R Mukundan

Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals

Abhinav Mohapatra Feb 18, 2013 7:31 PM

Multi-brand sampling platform Go Try in expansion mode

“By March 2014, we plan to expand our presence to the top 10 cities so that we can offer our clients a pan-India reach for their sampling needs,” says Dhruv Kalra, Director, Go Try

exchange4media Staff Feb 18, 2013 7:24 PM

Digital enables one-on-one dialogue with customers: Sachin Kapur

The CMO of Groupon India talks about internet being an effective tool for marketers and how non-online companies are spending more on digital

Ramarko Sengupta Feb 18, 2013 7:11 PM

Rahul Johri awarded CEO of the Year at Broadcasting Industry Awards

The award has been given in recognition of Johri’s impactful strategy in establishing Discovery as the leading non-fiction media company in the country

exchange4media Staff Feb 18, 2013 7:09 PM

Digital is reinventing magazines’ fortunes: Experts

According to industry experts, magazines are seeing an increase in circulation owing to digital subscriptions & aggressive social media marketing

Synjini Nandi Feb 18, 2013 7:02 PM

Vivid: Is Northeast ignored by media?

Media is quite lopsided in the presentation of news, views and reviews from the Northeast, says Annurag Batra of exchange4media

Annurag Batra Feb 18, 2013 7:00 PM

“Content needs to be sharpened for different media platforms”

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

TRAI consults stakeholders on cross media ownership

To ensure media pluralism, it is felt that reasonable restrictions may need to be put in place on ownership in the media sector, says TRAI

exchange4media Staff Feb 18, 2013 6:59 PM

Flexibility is the key in magazine licensing: Experts

Industry experts call for an overhaul in magazine licensing in order to deliver flexibility and authenticity simultaneously

Abhinav Trivedi Feb 18, 2013 3:10 AM

Magazines should stop selling ads & sell engagement: CVL Srinivas

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

“Indian magazines should practice cost discipline”

Cost discipline is necessary for publishers for a sustained profitable model; as GDP shrinks, so does magazine advtg, says Gruner+Jahr’s Dr Torsten-Jörn Klein

Abhinav Trivedi Feb 18, 2013 2:08 AM