Tribal DDB India strengthens creative team

DDB Mudra Group Creative Directors Ashish Phatak & Aman Mannan to drive the Tribal DDB creative mandate. Satish Sethumadhavan joins as CD

e4m by exchange4media Staff
Published: Feb 18, 2013 7:53 PM  | 2 min read
Tribal DDB India strengthens creative team

Tribal DDB India is investing into a significant ramp up of its creative team. Ashish Phatak and Aman Mannan, both Group Creative Directors at DDB Mudra Mumbai, have taken up the additional role of driving the Tribal DDB creative mandate.

Satish Sethumadhavan (popularly known as Sethu) has joined the agency as Creative Director. His last stint was with Ogilvy & Mather, Bangalore.

Sonal Dabral, Chairman and CCO, DDB Mudra Group said, “With technology opening up endless possibilities in the way we converse with our target audience, these are truly exciting times. At DDB Mudra Group, we want to be the best when it comes to providing breakthrough creative solutions to our clients across multiple media and platforms. With this new beefed up creative structure at Tribal DDB, we are walking our talk.”

Phatak and Mannan joined DDB Mudra Mumbai in 2010 and have been working on LIC, Godrej, Future Group, Union Bank of India, among others.

They have individually and together won multiple awards across Abbys, Cannes, Effies, Emvies, London International Festival, One Show on work for brands such as Union Bank of India, Parachute, Saffola, Tata Indico, Hit, Jaipur Foot Foundation.

Over the past decade, Sethu has worked with brands such as Coca-Cola, Western Union and American Express and famous Indian brands such as ITC’s Bingo, Marico’s Parachute, Haywards, Vicks and Titan, among others. Sethu has won multiple awards across Cannes, One Show, Abby, Goafest, etc. and one of his best digital campaigns is the award winning one for Titan HTSE. 

Venkat Mallik, President, Tribal DDB and Rapp India said, “At Tribal DDB, we believe that the best work in the digital space will emerge from the fusion of the highest standards of brand creative thinking with digital inventiveness. We are building our team with award winning talent with backgrounds in digital, as well as mainstream brand communication. Aman, Ashish and Sethu are individually outstanding creative talent who we are proud to have lead the creative show for us and help set a new benchmark for digital brand creativity.”

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