Why LinkedIn marketing works? Experts decode...?blur=25

Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn

Priyanka Nair Jul 15, 2013 8:19 AM

Does India need a social media watchdog??blur=25

Digital experts talk about how social can affect personal & business interests. The trick is to be a watchdog and not a moral policing agency, they say

Priyanka Nair May 20, 2013 8:28 PM

Tribal DDB India strengthens creative team?blur=25

DDB Mudra Group Creative Directors Ashish Phatak & Aman Mannan to drive the Tribal DDB creative mandate. Satish Sethumadhavan joins as CD

e4m Desk Feb 18, 2013 7:53 PM

Tribal DDB, Rapp beef up South and West ops?blur=25

Saugata Bagchi and Bijoe George will take on additional roles at Tribal DDB and Rapp India, respectively

e4m Desk Jan 30, 2013 12:14 AM

Big Bazaar taps social to promote latest campaign?blur=25

Executed by Tribal DDB India, this is the first time Big Bazaar has used social media in its communication plan

Priyanka Nair Jan 8, 2013 7:51 PM

Marico assigns Set Wet’s digital biz to Tribal DDB?blur=25

Confirming the development, Venkat Mallik, Prez, Tribal DDB & Rapp India said, “It’s fantastic to get to work with the team at Marico”

e4m Desk Dec 17, 2012 7:21 PM

Augmented Reality: Ad gimmickry or mktg technology?blur=25

Marketers in India are experimenting with AR to communicate with audiences but is the power of this technology overhyped or underestimated?

Twishy Nov 20, 2012 8:45 PM

Windows 8 campaign is youthful but not charming?blur=25

Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across

Twishy Oct 31, 2012 8:49 PM

Passion meets Intel in new campaign?blur=25

This is the first ever campaign from Intel with primary focus on the Indian audiences and highlights the importance of technology

Twishy Oct 20, 2012 9:44 PM

Venkat to head Tribal DDB and RAPP in India?blur=25

DDB Mudra Group has appointed Venkat Mallik as Head of Tribal DDB operations in India. Simultaneously, Mallik will continue to lead RAPP India

e4m Desk Jan 24, 2012 7:44 AM

Saugata Bagchi back in Tribal DDB India’s fold?blur=25

Saugata Bagchi has rejoined Tribal DDB India as Vice President and will be managing the agency’s Mumbai office. This is Bagchi’s second stint with the agency.

e4m Desk Oct 5, 2011 8:47 AM

Max Hegerman joins JWT India as Senior VP & Digital Head?blur=25

JWT India has appointed Max Hegerman as Senior VP & Digital Head JWT India Group. Hegerman will be based in Delhi and would be responsible for managing and growing our digital offering to clients across all our markets.

e4m Desk Sep 30, 2011 11:35 AM

Max Hegerman bids adieu to Tribal DDB?blur=25

Max Hegerman has quit as President of Tribal DDB India, the digital arm of Mudra Group. A spokesperson from Mudra Group has confirmed the development and said that no decision had been taken yet on his successor.

Shubhi Tandon Sep 15, 2011 8:29 AM

Cox & Kings ropes in Tribal DDB as digital agency?blur=25

Tribal DDB has been appointed by Cox & Kings as its digital agency. Tribal DDB will handle the travel company’s complete digital presence in India.

Shubhi Tandon Jul 25, 2011 8:24 AM

Case Study: Living an out-of-the-screen ‘Bond’ experience?blur=25

It’s mission accomplished for Star Movies, which came out with several innovations in its digital campaign – ‘Forever Bond’ – to promote the James Bond movie festival. e4m’s special Case Study takes a look at what makes this campaign noteworthy and how it was executed...

Shubhi Tandon Jul 12, 2011 8:47 AM

Tribal DDB enables Mobile Roadie Hunt for Idea?blur=25

For the third year running, Tribal DDB has enabled the Mobile Roadie Hunt with Idea Cellular, an interactive mobile platform that aims to bring the spirit of the TV show with the interactivity of the web.

e4m Desk Mar 11, 2011 8:36 AM

Volkswagen India reviews digital biz?blur=25

Volkswagen India is reviewing its digital business. It is understood that the digital pitch is now in its final stages and the decision is likely to be announced soon. Tribal DDB is the incumbent on the business.

Tasneem Limbdiwala Oct 18, 2010 10:52 PM

30 years on, Mudra gets future-ready with new brand identity, new office?blur=25

After turning 30 with a bang earlier this year, the Mudra Group has unveiled a fresh brand identity. Drawing upon its rich heritage of strong entrepreneurial ambition and the ‘Can Do’ spirit, the Mudra Group will now move forward with a new look and perspective, and also a new address, Mudra House, located at Santacruz (E), Mumbai.

e4m Desk Sep 21, 2010 8:34 AM