Date-wise News
Sriram Kilambi steps down as President of Bloomberg TV

Kilambi has confirmed the news to exchange4media. He had joined the group in April 2012. His next destination is not known

Abid Hasan Oct 10, 2013 2:00 PM

Ogilvy PR beefs up Asia Pacific team with three senior appointments

Debby Cheung, Andrew Thomas & Kieran Moore will strengthen the agency’s PR leadership in Asia. Thomas will have additional responsibility for Ogilvy PR’s leadership in India

exchange4media Staff Oct 10, 2013 1:32 PM

Piramal Realty scouts for creative partner

Piramal Group is looking to grow its real estate business and is scouting for a creative agency, confirm highly placed industry sources

Priyanka Mehra Oct 10, 2013 9:47 AM

No more 'Toofani' stunts, India believes in 'Seedhi Baat'

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

Kids genre changes rules of engagement

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi Oct 10, 2013 8:45 AM

Unilever’s Paul Polman to explore ways to navigate a VUCA world @ISA's Global CEO Conference

Tata Sons' R Gopalakrishnan, Mondelez I'ntl's Manu Anand, Tata Motors' Ravi Kant & Vodafone India's Marten Pieters are some of the other distinguished speakers at the conference

exchange4media Staff Oct 10, 2013 8:38 AM

NewsX assigns ad sales duties to Aidem Ventures

The win comes close on the heels of Aidem Ventures bagging the ad sales duties of Channel UFX. "We are very optimistic about Aidem Ventures' sales infrastructure," says RK Arora, CEO, ITV Network

Abid Hasan Oct 10, 2013 8:12 AM

Publicis - Omnicom merger provides no strategic value to clients: Jim Hytner

In an exclusive video interview, Hytner of IPG Mediabrands talks about adland's biggest merger, importance of building a client's business & rumours of WPP buying out IPG

Twishy & Abid Hasan Oct 10, 2013 8:07 AM

Piramal Realty scouts for creative partner

Piramal Group is looking to grow its real estate business and is scouting for a creative agency, confirm highly placed industry sources

Priyanka Mehra Oct 10, 2013 8:04 AM

Vijay TV launches Mahabharata in Tamil

The show is targeted at the youth. Digital, OOH, on-ground, radio & print media are being used for promotions. Special episodes with scholars, explaining the intricacies of the epic have been created

Deepa Balasubramanian Oct 10, 2013 8:03 AM

There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal

Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo

Priyanka Nair Oct 10, 2013 8:01 AM

Apollo Tyres appoints The Brooklyn Brothers as its global creative partner

The win comes on the back of a multi-agency pitch. The agency's London office will service the account & help build the global Apollo brand using print, electronic & digital media

exchange4media Staff Oct 10, 2013 7:57 AM

TIL inks partnership with Ziff Davis to launch IGN & Askmen in India

As part of the collaboration, Times Internet will manage and drive local Indian destinations for gaming and men’s lifestyle sites IGN.com and AskMen.com

exchange4media Staff Oct 10, 2013 7:46 AM

Havas Media completes seven years in India

Speaking on the road ahead, Havas Media Group's Anita Nayyar says that the agency is geared to provide innovative, specialised business solutions. The focus is to add value to the clientele

exchange4media Staff Oct 10, 2013 7:44 AM