There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal

Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo

by Priyanka Nair
Published - Oct 10, 2013 8:01 AM Updated: Oct 10, 2013 8:01 AM
There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal

Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo  More

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