I believe in the criticality of owning the message : Ritesh Ghosal?blur=25

It's very easy to get lost in fancy storytelling or trying to look for a more spectacular narrative, but the brand manager's job is to really own the message, says Ritesh Ghosal, Head Brand Marketing, Tata Teleservices

Aditi Raval May 28, 2014 7:49 AM

There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal?blur=25

Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo

Priyanka Nair Oct 10, 2013 8:01 AM