Havas Media completes seven years in India
Speaking on the road ahead, Havas Media Group's Anita Nayyar says that the agency is geared to provide innovative, specialised business solutions. The focus is to add value to the clientele
Havas Media has completed seven years in India. Ranked as the fastest growing agency in 2012 by RECMA – Havas Media has grown at 43 per cent in a market which grew by 15 per cent, nearly three times the industry growth.
RECMA 2013 Compitches has graded Havas Media at No. 1 in YTD new business achievements. The agency’s new business wins include Voltas, Aspiring Minds, Shaadi.com, Wonder Cement, Neo Milk Products, Career Builder, Halonix, Simmtronics, Mobis, Bloomberg TV India, LG Electronics, and recently Emirates.
“2013 has been a great year at Havas – the wins have been very satisfying. In a short time, I believe we have carved out a clear position for ourselves in the industry,” said Anita Nayyar, CEO, Havas Media Group, India & South Asia.
She further said, “Today, we are a clear challenger brand. Exemplary work and strong relationships have been key in driving client loyalty and our high retention rate is testimony to it. We are committed to an aggressive growth path – expanding the existing businesses, cultivating new ones and tapping into fresh revenue strategies. The focus clearly is to add value to our clientele. Our teams have been strengthened and we are geared to provide innovative specialised integrated business solutions.”
Mohit Joshi, Managing Director, Havas Media India added here, “In an age when agencies are consolidating and becoming bigger, we are the only group that has simplified its structure and collapsed all specialised units under the Havas brand umbrella. It is important to have ‘specialities’ and not necessarily ‘independent specialised units’. The end objective is to provide meaningful brand connections, giving customers another reason to engage with a brand.”
“At Havas Media, we are digital at core. Expanding our digital footprint is our set mandate to enhance client and user experience,” shared Anurag Bhatnagar, MD-Digital, Havas Media India.
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