The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee 26-March-2019

It is interesting how even regional channels like ABP Ananda got unprecedented traction, says Avinash Pandey, CEO, ABP News Network

Tasmayee Laha Roy & Moumita Bhattacharjee 13-March-2019

Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin 26-February-2019

Venkatasubramanian will be based out of Gurgaon and will be responsible for driving media investments, partnerships and strategic thinking for all Havas Media clients across markets

exchange4media Staff 01-February-2019

The change is based on the recommendations of the Eighth Rate Structure Committee of the MIB

Ruhail Amin 31-January-2019

Sam Singh, Shashi Sinha, Ashish Bhasin and Anita Nayyar share insights on what 2019 will look like

exchange4media Staff 15-January-2019

Given the clout that sporting platforms command as far as brand building is concerned, a panel discussion on “Building Brands via Sports” was held at the recent India Brand Conclave

exchange4media Staff 04-December-2018

Nayyar will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia

exchange4media Staff 23-October-2018

Happy mcgarrybowen CEO, Kartik Iyer, and the agency’s CCO PM Praveen Das and iProspect CCO Dinesh Swamy put on administrative leave pending investigation into allegations against all three of them

exchange4media Staff 15-October-2018

The mandate includes social media, mobile and website

exchange4media Staff 09-October-2018

Integration is key, because you cannot make content & data work together unless you create a structure. Fortunately, at Havas our scale, size and less silos, make it a lot easier, the duo shared in a candid conversation

Naziya Alvi Rahman 04-October-2018

FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

Venkata Susmita Biswas 07-August-2018

As the world gets ready to celebrate Mother’s Day on Sunday, we caught up with women business leaders to understand what motherhood and maternal bond mean to them.

Naziya Alvi Rahman 11-May-2018

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha 29-March-2018

Vishnu Mohan Chairman & CEO, Havas Group India & South East Asia, hints at big plans for India. Leaving a “not so rosy 2017” behind, he talks about accelerated growth plans for the agency and stability for the entire industry

Naziya Alvi Rahman 03-January-2018

Two new Award categories introduced for D&AD Festival set to return from April 24-26, 2018

exchange4media Staff 06-November-2017

Media experts from the industry discussed challenges in the print medium in terms of innovation and how it’s important to move the audience with the advertisements

exchange4media Staff 01-November-2017

Daughters, films, cooking, reading and more make Anita Nayyar’s weekends delightful

Naziya Alvi Rahman 16-September-2017

A week before Star India bagged IPL media rights for a whopping Rs. 16,347.5 crore, it had hiked the rates for the upcoming India-Australia ODI series to Rs. 11.75 lakh for 10 seconds for T20 matches

exchange4media Staff 06-September-2017

Under the GST, newsprint will be subjected to a heightened tax rate of 5% as opposed to 3%, earlier. While some publishers fear increased cost, others suggest clients pay for it

exchange4media Staff 25-May-2017