Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 16, 2020 10:00 AM

ZEE5 has also appointed Jayesh Easwaramony as Consultant for Ad:Tech and Dhruvadeep Roy as Director Product – AdTech

exchange4media Staff May 12, 2020 12:35 PM

With strong readership reflecting sustainable growth, newspapers in Punjab have recorded a steady growth in terms of advertisers and advertising rates

Tasmayee Laha Roy Feb 18, 2020 8:32 AM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM

After 13 years with the network, Nayyar moves on to pursue other interests and will leave the group at the beginning of May 2020

exchange4media Staff Feb 5, 2020 3:07 PM

TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights

Sonam Saini Jan 31, 2020 7:57 AM

While some experts say that rising costs can prove detrimental for Facebook, others believe that the platform has been evolving into a part of brands' digital and social hygiene

Ruhail Amin Dec 27, 2019 8:56 AM

Chaired by Rajdeep Sardesai, Advisor, Senior Journalist, Columnist, Author and News presenter, India Today Group, the jury meet will take place on December 13th, at Hotel Hyatt Regency, New Delhi

exchange4media Staff Dec 13, 2019 8:02 AM

PKL Season 7 has registered 9% growth in viewership with 1.2 billion impressions

Sonam Saini Nov 18, 2019 8:25 AM

Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

Tasmayee Laha Roy Aug 9, 2019 8:58 AM

The civic corporations are aiming to ensure a permanent income through licensing fee and curb illegal hoardings along roads and streets

Anjali Thakur Jul 23, 2019 8:24 AM

Industry experts say the increasing popularity of kabaddi and viewership of the league have made Vivo Pro Kabaddi League lucrative for brands

Tasmayee Laha Roy Jul 17, 2019 8:20 AM

Industry analysts also tell exchange4media that the separate viewership data must stabilise before it becomes dependable

Tasmayee Laha Roy Jul 15, 2019 7:46 AM

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee Mar 26, 2019 8:01 AM

It is interesting how even regional channels like ABP Ananda got unprecedented traction, says Avinash Pandey, CEO, ABP News Network

Moumita Bhattacharjee Mar 13, 2019 9:12 AM

Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin Feb 26, 2019 9:14 AM

Venkatasubramanian will be based out of Gurgaon and will be responsible for driving media investments, partnerships and strategic thinking for all Havas Media clients across markets

exchange4media Staff Feb 1, 2019 11:12 AM

The change is based on the recommendations of the Eighth Rate Structure Committee of the MIB

Ruhail Amin Jan 31, 2019 8:52 AM

Sam Singh, Shashi Sinha, Ashish Bhasin and Anita Nayyar share insights on what 2019 will look like

exchange4media Staff Jan 15, 2019 8:23 AM