While some experts say that rising costs can prove detrimental for Facebook, others believe that the platform has been evolving into a part of brands' digital and social hygiene

Ruhail Amin Dec 27, 2019 8:56 AM

Chaired by Rajdeep Sardesai, Advisor, Senior Journalist, Columnist, Author and News presenter, India Today Group, the jury meet will take place on December 13th, at Hotel Hyatt Regency, New Delhi

exchange4media Staff Dec 13, 2019 8:02 AM

PKL Season 7 has registered 9% growth in viewership with 1.2 billion impressions

Sonam Saini Nov 18, 2019 8:25 AM

Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

Tasmayee Laha Roy Aug 9, 2019 8:58 AM

The civic corporations are aiming to ensure a permanent income through licensing fee and curb illegal hoardings along roads and streets

Anjali Thakur Jul 23, 2019 8:24 AM

Industry experts say the increasing popularity of kabaddi and viewership of the league have made Vivo Pro Kabaddi League lucrative for brands

Tasmayee Laha Roy Jul 17, 2019 8:20 AM

Industry analysts also tell exchange4media that the separate viewership data must stabilise before it becomes dependable

Tasmayee Laha Roy Jul 15, 2019 7:46 AM

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee Mar 26, 2019 8:01 AM

It is interesting how even regional channels like ABP Ananda got unprecedented traction, says Avinash Pandey, CEO, ABP News Network

Moumita Bhattacharjee Mar 13, 2019 9:12 AM

Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin Feb 26, 2019 9:14 AM

Venkatasubramanian will be based out of Gurgaon and will be responsible for driving media investments, partnerships and strategic thinking for all Havas Media clients across markets

exchange4media Staff Feb 1, 2019 11:12 AM

The change is based on the recommendations of the Eighth Rate Structure Committee of the MIB

Ruhail Amin Jan 31, 2019 8:52 AM

Sam Singh, Shashi Sinha, Ashish Bhasin and Anita Nayyar share insights on what 2019 will look like

exchange4media Staff Jan 15, 2019 8:23 AM

Given the clout that sporting platforms command as far as brand building is concerned, a panel discussion on “Building Brands via Sports” was held at the recent India Brand Conclave

exchange4media Staff Dec 4, 2018 8:39 AM

Nayyar will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia

exchange4media Staff Oct 23, 2018 9:10 AM

Happy mcgarrybowen CEO, Kartik Iyer, and the agency’s CCO PM Praveen Das and iProspect CCO Dinesh Swamy put on administrative leave pending investigation into allegations against all three of them

exchange4media Staff Oct 15, 2018 9:22 AM

The mandate includes social media, mobile and website

exchange4media Staff Oct 9, 2018 11:34 AM

Integration is key, because you cannot make content & data work together unless you create a structure. Fortunately, at Havas our scale, size and less silos, make it a lot easier, the duo shared in a candid conversation

Naziya Alvi Rahman Oct 4, 2018 8:58 AM

FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

Venkata Susmita Biswas Aug 7, 2018 8:59 AM

As the world gets ready to celebrate Mother’s Day on Sunday, we caught up with women business leaders to understand what motherhood and maternal bond mean to them.

Naziya Alvi Rahman May 11, 2018 9:00 AM