The new offering will allow for stronger insights, tighter targeting and a more consistent customer journey through the Group’s new operating system – Mx

exchange4media Staff Aug 20, 2021 10:33 AM

In her new role, she will be responsible for driving the growth strategy for the group and leading strategic investments for its clients

exchange4media Staff Apr 22, 2021 10:49 AM

The digital-first campaign for Hyundai's Grand i10 NIOS will be amplified through various in-show integrations, social media engagements, contests and more

exchange4media Staff Dec 24, 2020 11:05 AM

The business will be handled out of the agency’s Gurgaon office led by Uday Mohan - Managing Partner North and West

exchange4media Staff Dec 9, 2020 12:21 PM

Prior to this, Joshi was Managing Director Havas Media Group; will continue to report to Rana Barua, Group CEO, Havas Group India

exchange4media Staff Oct 30, 2020 9:36 AM

Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium

Eularie Saldanha Sep 22, 2020 9:12 AM

The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media

exchange4media Staff Sep 15, 2020 10:16 AM

The account size is worth over Rs 30 crore and will be handled out of the agency's Bangalore office

exchange4media Staff Sep 9, 2020 8:55 AM

Prior to this, Roy was with Omnicom Media Group India

exchange4media Staff Aug 13, 2020 2:06 PM

Guest Column: Mohit Joshi, MD - India, Havas Media Group, illustrates with examples of campaigns done for Swiggy & Tata Trucks, how agencies can offer real business solutions to brands in these times

Mohit Joshi May 27, 2020 8:39 AM

Havas Media will be tasked with driving ACC Cement's brand strategy and marketing initiatives

exchange4media Staff Mar 13, 2020 1:43 PM

After 13 years with the network, Nayyar moves on to pursue other interests and will leave the group at the beginning of May 2020

exchange4media Staff Feb 5, 2020 3:07 PM

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh Jul 15, 2019 8:24 AM

Venkatasubramanian will be based out of Gurgaon and will be responsible for driving media investments, partnerships and strategic thinking for all Havas Media clients across markets

exchange4media Staff Feb 1, 2019 11:12 AM

The umbrella theme for the South Conclave this year was ‘Making Brands Purposeful’

exchange4media Staff Dec 2, 2017 9:58 AM

Media experts from the industry discussed challenges in the print medium in terms of innovation and how it’s important to move the audience with the advertisements

exchange4media Staff Nov 1, 2017 8:42 AM

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

exchange4media Staff Nov 18, 2016 8:04 AM

The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speci?c focus on India

exchange4media Staff Nov 15, 2016 9:16 AM

The account will be handled from the Gurgaon office of the agency

exchange4media Staff Oct 27, 2016 11:38 AM