Date-wise News
IAA – India Chapter continues webinar series with Ajit Balakrishnan

The Rediff.com Founder and CEO will digital trends and nuances at the ‘World goes Digital’ webinar, which will be held on Google Hangout

exchange4media Staff May 20, 2013 8:30 PM

Does India need a social media watchdog?

Digital experts talk about how social can affect personal & business interests. The trick is to be a watchdog and not a moral policing agency, they say

Priyanka Nair May 20, 2013 8:28 PM

MTV drives Nano through digital and social

'Drive With MTV 2' will enfold live on social media platforms such as Facebook, Twitter, YouTube, Pintrest and Instagram, besides a website

Synjini Nandi May 20, 2013 8:23 PM

Vodafone gets big on social during the last leg of IPL

The telecom brand has launched ‘Fancam’ to optimise social during the last few days of IPL. It cashes on increased viewership to boost engagement for the brand

Priyanka Mehra May 20, 2013 8:21 PM

Law & Kenneth bags Club Mahindra account

The agency will be in charge of brand and resort marketing. The Mumbai office of the agency will handle the account

exchange4media Staff May 20, 2013 8:19 PM

Law & Kenneth bags Club Mahindra account

The agency will be in charge of brand and resort marketing. The Mumbai office of the agency will handle the account

exchange4media Staff May 20, 2013 8:17 PM

Quick five with MyDala's Anisha Singh on opportunities for deals websites

Deals websites can be a platform that helps all businesses market themselves via social media, says the CEO & Founder, MyDala

Saloni Surti May 20, 2013 8:06 PM

Vivid: The media mirage

Annurag Batra of exchange4media Group talks about the facade the Saradha Group created, leaving more than 1500 journalists in jeopardy

Annurag Batra May 20, 2013 8:06 PM

Govt to invest Rs 180 cr to promote 'Glimpses of the India Story'

Approximately Rs 60 cr has been earmarked for Phase 1 of the campaign. The initiative is a multi-media effort by GoI, unveiled by Manish Tewari recently

Abid Hasan & Priyanka Mehra May 20, 2013 8:05 PM

Mindshare & OgilvyAction partner to design rural mktg solutions

The agencies have come together to create full suite of communication solutions aimed at rural & low-income consumers across Asian markets

exchange4media Staff May 20, 2013 7:52 PM

Bobby Pawar to start a new ad agency

As per sources, Ex Chief Creative Officer & Managing Partner of JWT India Bobby Pawar plans to set up a new agency with two close friends from the industry

Priyanka Mehra May 20, 2013 7:45 PM

JWT premieres its final Portfolio Night video

The last of the 3-part series, the ‘Eye-Opener’ film busts the myth of proficiency in English language being one of the pre-requisites to becoming a creative

exchange4media Staff May 20, 2013 7:30 PM

Guest Column: Get real with content marketing

The real reasons behind shift to content marketing are efficiency & responsiveness, believes Shyamanuja Das, Director & Head, Business Research, Juxt

Shyamanuja Das May 20, 2013 7:21 PM

Yash Raj Film’s Aurangzeb creates outdoor impressions in Dubai

The two-week campaign was executed by Right Angle Media, the Dubai-based subsidiary of Laqshya Group

exchange4media Staff May 20, 2013 2:30 AM

Prashant Panday, CEO,, Radio Mirchi

Elections have become an exceedingly important part of radio’s revenue plans. The election spending in the 2009 general elections were healthy, but the latest Assembly elections in Gujarat have been much, much higher. We believe that political parties have seen the impact of radio. More than anything else, radio provides them the opportunity to talk of multiple facts, and attack each other in a rapid, flexible manner.

exchange4media Staff May 20, 2013 12:00 AM

Hanneli Slabber, Country Head, South African Tourism India

Advertising is meant to provoke a response. If the ad is forgotten, it cannot possibly invoke a call to action. Hence, innovation is a key element to gain the attention of the audience. OOH is a medium where you have to be loud, bold and on your audience’s face to create a powerful impact on people. Creative agencies and brands need to explore innovative ways to communicate the brand and its USP in a meaningful and relevant manner.

exchange4media Staff May 20, 2013 12:00 AM