Elections have become an exceedingly important part of radio’s revenue plans. The election spending in the 2009 general elections were healthy, but the latest Assembly elections in Gujarat have been much, much higher. We believe that political parties have seen the impact of radio. More than anything else, radio provides them the opportunity to talk of multiple facts, and attack each other in a rapid, flexible manner.
Advertising is meant to provoke a response. If the ad is forgotten, it cannot possibly invoke a call to action. Hence, innovation is a key element to gain the attention of the audience. OOH is a medium where you have to be loud, bold and on your audience’s face to create a powerful impact on people. Creative agencies and brands need to explore innovative ways to communicate the brand and its USP in a meaningful and relevant manner.