IAA – India Chapter continues webinar series with Ajit Balakrishnan

The Rediff.com Founder and CEO will digital trends and nuances at the ‘World goes Digital’ webinar, which will be held on Google Hangout

e4m by exchange4media Staff
Updated: May 20, 2013 8:30 PM
IAA – India Chapter continues webinar series with Ajit Balakrishnan

Close on the heels of the inaugural webinar, the International Association of Advertisers (India Chapter) has announced its next webinar on ‘World goes Digital’. Ajit Balakrishnan, Founder and CEO, Rediff.com, will be the speaker at this webinar, which will be held on Google Hangout.

Abhishek Karnani, Director, Free Press Journal and Manish Advani, Head – Marketing & Public Relations, Mahindra Special Services Group are co-chairing this IAA webinar series.

Srinivasan K Swamy, President, IAA India Chapter said, “IAA’s first webinar with Rajan Anandan in April was an impressive success. We had nearly 200 people participating and more than 1,000 people seeing it on our YouTube channel later. Going by that, I am confident that this second webinar will have at least twice the number.”

Karnani added here, “This series of ‘World Goes Digital’ webinars is aimed at equipping professionals across age groups with what’s happening in the digital domain. Ajit can distil all the digital trends and nuances and bring it down to specifics.”

“Marketers need to evolve based on time, place and circumstance. Youth is a catalyst of change, IAA would like to inspire the youth to explore the opportunities digital media presents through digital gurus such as Balakrishnan,” said Advani.

Over the last few months, the IAA (India Chapter) has conducted a series of activities – the IAA Leadership Awards, a unique Gender Sensitisation Seminar, the IAA Olive Crown Awards. Every month, the IAA also conducts ‘IAA Debates’ in different cities on topical issues concerning the industry.

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