JWT premieres its final Portfolio Night video

The last of the 3-part series, the ‘Eye-Opener’ film busts the myth of proficiency in English language being one of the pre-requisites to becoming a creative

e4m by exchange4media Staff
Published: May 20, 2013 7:30 PM  | 2 min read
JWT premieres its final Portfolio Night video

With just a few days left for the much anticipated Portfolio Night 11, JWT India premiered its third and final Portfolio Night video. JWT India is hosting Portfolio Night 11 in Mumbai at its office on May 22, 2013.

The last of the three-part series, the ‘Eye-Opener’ film busts the myth of proficiency in English language being one of the pre-requisites to becoming a creative. The film opens to a young creative cramming the right pronunciation to some of the English words and believing that the key to becoming a good creative is to master the English language. This however holds true only till he arrives at JWT Portfolio Night 11, where he meets Prasoon Joshi, President South Asia, McCann Worldgroup, who speaks to him in chaste Hindi!

The subtle sense of humour that is a characteristic of all the JWT Portfolio Night films makes this is a must watch.

Advertising students were asked to tweet their thoughts on advertising. The wackiest of tweets are being selected to create posters and films. The 360-degree crowd-sourced campaign includes social media, posters, videos, hoardings and radio spots.

Portfolio Night 11 promises an evening with the country’s top creative directors who, while interacting with young creatives, will also choose the ‘All Star’ of the evening. The Portfolio Night All-Star event is where the most talented young creative from each Portfolio Night event is selected and flown to New York to compete at Portfolio Night All-Stars competition in New York City in August 2013.

Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto amongst others, Portfolio Night is an annual property of ‘IHAVEANIDEA’, the creative founders and the world’s first and largest community of the international advertising industry, shared an official release.

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