Date-wise News
Prabal Pratap Singh moves on as Executive Editor, Aaj Tak

Singh has quit Aaj Tak after a stint of six years. August 30 is his last working day with the organisation

Abid Hasan Aug 8, 2013 9:55 AM

Big Data: Don't let what can be your biggest strength paralyse you!

Does the term Big Data baffle you? We decode what Big Data essentially means, why is it called the ‘sexiest new marketing tool' & how can CMOs master it

Maneka Tanwani Aug 8, 2013 9:18 AM

Yehi hai right choice for babies, says Nestle

Nestle India's integrated campaign to promote breast feeding and address the issue of malnutrition among newborns has created a buzz in social circles

Twishy Aug 8, 2013 8:41 AM

Prabal Pratap Singh moves on as Executive Editor, Aaj Tak

Singh has quit Aaj Tak after a stint of six years. August 30 is his last working day with the organisation

Abid Hasan Aug 8, 2013 8:22 AM

Chennai Express promises action-packed trip; pulls out all mktg stops

From social media campaign, mobile apps, aggressive TV appearances and brand integration, Chennai Express has gone all out to attract audiences

Priyanka Nair Aug 8, 2013 8:20 AM

Indranil Roy on Outlook Group's recent travails

"I don't disagree that we are under financial pressures, but our promoters continue to support us. We will run as a lean & mean organisation,” says the Prez of Outlook Group

Priyanka Mehra Aug 8, 2013 8:18 AM

Guest Column: The cult of personality - Carlton D'Silva

A celebrity might bring a certain amount of gloss to a brand, but it might not translate to a sale. Today, consumers relate to a person who is a lot more real, says the CCO of Hungama Digital Services

Carlton D’Silva Aug 8, 2013 8:16 AM

Youth in India spends lesser time in front of the TV: Anup Chandrasekharan

Youngsters have access to other forms of entertainment such as internet, apps, etc. Hence, the rating for a GEC is higher than youth channels, says the Business Head, Suvarna

Deepa Balasubramanian Aug 8, 2013 8:14 AM

Video: Authenticity for brands is the future: Simon Clift

Brands are a bit like people; this is why it is necessary for brands to communicate like real humans, says the former Global CMO of Unilever

Priyanka Nair Aug 8, 2013 8:12 AM

Viacom18 appoints Utpal Das as Chief Commercial Officer

Das took charge from August 1, 2013. He reports to Sudhanshu Vats, Group CEO, Viacom18

exchange4media Staff Aug 8, 2013 8:00 AM

Harish Manwani to join Pearson board as independent Non-Exec Director

Manwani will join the Pearson board on October 1, 2013. He continues to be Chief Operating Officer of Unilever Plc, a role he assumed in 2011

exchange4media Staff Aug 8, 2013 7:51 AM

Shraddha Nathani bids adieu to Bisleri

Nathani, Marketing Head India, Bisleri International has put in her papers. This is her last working week. Her next destination is not known

Priyanka Mehra Aug 8, 2013 7:44 AM

Contract India makes senior level appointments in Delhi & Mumbai

Contract India has appointed Madhumita Deb as Senior Creative Director in Delhi and Kunal Chakravarty as VP, Account Management in its Mumbai office

exchange4media Staff Aug 8, 2013 7:40 AM

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