Date-wise News
In a late night compromise arrived between AAAI and IBF, channels have agreed to accept May 2013 ROs already received by them
exchange4media Staff May 3, 2013 9:40 PM
In a late night compromise arrived between AAAI and IBF, channels have agreed to accept May 2013 ROs already received by them
exchange4media Staff May 3, 2013 9:39 PM
The beauty brands woke up to the power of YouTube after Dove’s campaign went viral. So were these initiatives a hit or did they miss the bus?
Priyanka Nair May 3, 2013 9:20 PM
The APAC CEO of Maxus talks about 10+2 ad cap from the consumer’s point of view. He says it will be beneficial for clients as well as improve effectiveness
Priyanka Mehra May 3, 2013 9:17 PM
In milieu of controversy around scam ads, e4m sheds light on how creative heads can walk the fine line between being control freaks & nurturing innovative thinking
Kids channels are all set to woo the young viewers with an array of innovative campaigns during the crucial months of April, May and June
Synjini Nandi May 3, 2013 8:27 PM
McCann Worldgroup India bags 1 Gold & 1 Silver, Ogilvy India brings home 1 Silver & 1 Bronze, followed by BBDO India & DDB Mudra with 1 Bronze metal each
Priyanka Mehra May 3, 2013 8:12 PM
Prior to this, Dr Stefan David Schlipf was MD, New Markets and Cooperation Management, BMW Financial Services Munich
exchange4media Staff May 3, 2013 7:58 PM
Joshi is responsible for integrated media offering of the company in North & East. In his last role, he was heading the Mediacom Delhi office for over six yrs
exchange4media Staff May 3, 2013 7:55 PM
Content is the biggest challenge and hence, newspapers need to experiment more and start building communities to thrive in this highly competitive era, say experts
The win comes on the back of a pitch process that was initiated in October 2012. The account will be handled out of Lowe Lintas and Partners’ Mumbai office
exchange4media Staff May 3, 2013 7:37 PM
The win comes on the back of a multi-agency pitch that saw the participation of agencies such as Publicis, Havas, Contract and Bates, besides Hakuhodo Percept
exchange4media Staff May 3, 2013 7:37 PM
Editorial Director Alok Mehta and COO Sandeip Vishnoi quit; Rajesh Sahana joins as Group Director, while Sushil Bhal comes on board as CFO
Abid Hasan May 3, 2013 7:34 PM
While broadcasters are upbeat about the regional market, they feel the need for big advertisers to come in to invest money in the language market area
Abid Hasan May 3, 2013 7:33 PM
Viewpoints may differ widely, but good, fair and responsible journalism is always acknowledged and appreciated, says the former Editor-in-Chief of The Hindu
If you are talking about digital or traditional, you are obsolete; today everything is holistic. When consumers are exposed to different messages, they don’t think ‘now I’m going to watch traditional’ and ‘now is my time to watch digital’. They just watch. They are just impacted. It is all about how to be efficient to reach the consumer and to influence the consumer.
exchange4media Staff May 3, 2013 12:00 AM
