Date-wise News
To wrest market share from Reebok, Puma goes outdoor?blur=25

Reebok enjoys the biggest market share in India in the performance category & Puma’s new product line aims at grabbing the share with aggressive OOH push

Priyanka Nair Apr 29, 2013 8:13 PM

Steep rise in online viewership opens new opportunity for channels?blur=25

A 45% increase in online viewership opens up another lucrative market for b'casters as they gear up to aggressively seed more content online

Synjini Nandi Apr 29, 2013 8:11 PM

Fiat seeks to up market share from 1% on back of new campaign?blur=25

Fiat's new integrated brand reassurance campaign aims to regain brand equity, catch up with competition & act as a catalyst in reconnecting with consumers

Priyanka Mehra Apr 29, 2013 8:10 PM

Why real estate advertisers choose radio over TV?blur=25

Real estate gives TV a miss but bets on radio as the latter provides TV's strong suit – storytelling – in a cost effective manner, along with consumer engagement

Saloni Surti Apr 29, 2013 8:03 PM

Huge IPL outlays drive brands towards GECs?blur=25

With a cost requirement running into upwards of Rs 40 crore, IPL is either not affordable or doesn’t fit the needs of all brands

Twishy Apr 29, 2013 7:59 PM

Red FM elevates Balakrishnan Surendar as COO for south ops?blur=25

Nisha Narayanan and Surendar will jointly hold the COO position, with the former handling all stations except the south market

Saloni Surti Apr 29, 2013 7:52 PM

BARC ratings system may be online by Mar 2014, feels MIB Secy?blur=25

MIB Secretary Uday Varma has welcomed the broadcasters & ad agencies coming together to create a credible and transparent television rating system

Abid Hasan Apr 29, 2013 7:00 PM

Guest Column: Content - the driver of the coming digital divide?blur=25

Lack of appropriate content & heavy bias of the English language are leading to a new form of digital divide, says Rage Communications’ Karthik Kumar

Karthik Kumar Apr 29, 2013 6:55 PM

TRAI extends deadline for comments on tariff orders till May 3?blur=25

The deadline extension comes following request by the stakeholders. The earlier date for sending in written comments was April 26, 2013

Abid Hasan Apr 29, 2013 6:55 PM

Delhi HC stays MIB’s notice banning AXN for a day?blur=25

The order comes on the back of a PIL filed by MSM regarding a case involving ‘A’ certification for a movie aired on July 12, 2012 on AXN

Abid Hasan Apr 29, 2013 4:02 AM

Vinkoo Chakraborty, Head, Planning & Strategy, Kinetic India?blur=25

I am a firm believer of ‘less is more’ paradigm. We can look at having lesser number of billboards with standardised sizes. OOH should get integrated in the fabric of the cityscape rather than creating visual pollution. Also, the look and feel of the billboards should have consistency across cities. Maybe consolidation is the key here.

exchange4media Staff Apr 29, 2013 12:00 AM