MIAL set to award advtg rights for swanky new Terminal 2

Outdoor owners were invited to bid for advtg rights of various media formats. Acc to sources, Lakshya, JCDecaux & Times OOH are few players that participated

e4m by Priyanka Nair
Updated: May 24, 2013 7:31 PM
MIAL set to award advtg rights for swanky new Terminal 2

Mumbai International Airport Limited (MIAL) is gearing up to enrich the swanky Terminal 2 at Chhatrapati Shivaji International Airport with various commercial activities. The Terminal, which is set to open in September this year, had invited outdoor owners to bid for advertising rights of various media formats. The tender for the same was closed sometime early this month and the announcement of the win is expected soon.

The GVK-led consortium that operates the airport hopes Terminal 2 or T2 will outshine Delhi Airport’s T3.

According to highly placed industry sources, details of the tender contract encompasses design, setting up, development and maintenance of advertisement locations in and around T2, etc. Sources have also mentioned that some of the bidders included Lakshya, JCDecaux and Times OOH. It is understood that bids have moved from fix rate to fix rate plus a revenue share system.

For the record, Times OOH in 2010 won the 20-year contract to manage advertising space at Terminal 3 of Delhi Airport and in 2007 won the advertising rights at Mumbai Airport. The contract then was won at Rs 250 crore. JCDecaux had won the advertising contract for Bangalore International Airport Ltd (BIAL) in 2007 and Lakshya owns exclusive advertising rights at airports in Colombo and Hyderabad Airport.

With a vision of making the airport one of the best in the world, T2 is a state-of-the-art four-level terminal with an area of over 4,39,000 square meters built for the 30 million passengers that transit Mumbai airport.

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