Date-wise News
Ambuja Cements initiates Panjaa League to reach target audience?blur=25

Via the on-ground initiative, the brand invited the brawniest of players to come forward & exhibit their strength. Big Entertainment executed the activity

exchange4media Staff May 22, 2013 11:03 PM

Radio targets 'those who don't have time to watch TV'?blur=25

Extending its ‘For those who don’t have time to watch TV’ campaign across radio, Tata Sky goes strong in the milieu of Phase 3 of cable TV digitisation

Saloni Surti May 22, 2013 8:25 PM

Creative honchos reveal the ‘aha moment’ of their advtg career?blur=25

Leaders share their eye-opening moment, taking forward the theme for this year’s Portfolio Night ‘An Eye-Opener’, which aims to bust advertising myths

Priyanka Mehra May 22, 2013 8:22 PM

IDMA 2013 creates mobile presence, launches app?blur=25

The official app will keep users updated about not only the event but also latest digital industry trends

Saloni Surti May 22, 2013 8:19 PM

Business Line to foray into Gujarat with its 17th edition?blur=25

The edition will cater to cities such as Ahmedabad, Surat, Baroda, Rajkot & Jamnagar. The initial print run is expected to be around 8,500 copies

Deepa Balasubramanian May 22, 2013 8:17 PM

11 mn digital households added in TAM surveyed markets post DAS 2?blur=25

The C&S universe profile is tipped more towards digital, which now accounts for over half the TV owning households within the TAM surveyed markets

Abid Hasan May 22, 2013 8:15 PM

Mother Dairy TVCs lack real insight: Experts?blur=25

The films are not saying anything new. It’s a Cadbury’s déjà vu. However, the production values make the ads warm and beautiful to watch, say creative honchos

Twishy May 22, 2013 8:12 PM

I am more bullish about India than I have ever been: Mark Patterson?blur=25

On his visit to India, the CEO of GroupM Asia Pacific talks about media agencies leading from the front, tie-ups in the pipeline, focus areas and more...

Priyanka Mehra May 22, 2013 8:07 PM

e4m?blur=25

Jaitley joins as Senior Vice President. He moves from Samsung Electronics, where he was Biz Head, Air Conditioners

exchange4media Staff May 22, 2013 7:56 PM

IPL all India viewership drops 14% in Season 6?blur=25

According to research experts, the drop is attributed to two important developments – introduction of DAS & introduction of LC1 coverage in TAM

Synjini Nandi May 22, 2013 7:44 PM

Coca-Cola yet again uses vending machines for feel good cause?blur=25

In a new online film, Coca-Cola uses high-tech vending machines to unite citizens of India & Pak; urges consumers to share a simple moment over a Coke

Priyanka Nair May 22, 2013 7:37 PM

e4m?blur=25

Aidem Ventures will also work with stakeholders in the wedding business ecosystem to enhance opportunities for the wedding entertainment channel

exchange4media Staff May 22, 2013 7:19 PM

Videocon shifts creative duties from McCann’s T.A.G. to Mindset?blur=25

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Twishy May 22, 2013 5:56 PM

Sony Six bags to air UEFA Euro 2016 across Indian Sub-Continent?blur=25

The sports entertainment channel has acquired exclusive broadcasting rights to telecast live all 51 matches of the tournament

exchange4media Staff May 22, 2013 2:35 AM

Videocon shifts creative duties from McCann’s T.A.G. to Mindset?blur=25

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Twishy May 22, 2013 2:21 AM