Date-wise News
Ambuja Cements initiates Panjaa League to reach target audience

Via the on-ground initiative, the brand invited the brawniest of players to come forward & exhibit their strength. Big Entertainment executed the activity

exchange4media Staff May 22, 2013 11:03 PM

Radio targets 'those who don't have time to watch TV'

Extending its ‘For those who don’t have time to watch TV’ campaign across radio, Tata Sky goes strong in the milieu of Phase 3 of cable TV digitisation

Saloni Surti May 22, 2013 8:25 PM

Creative honchos reveal the ‘aha moment’ of their advtg career

Leaders share their eye-opening moment, taking forward the theme for this year’s Portfolio Night ‘An Eye-Opener’, which aims to bust advertising myths

Priyanka Mehra May 22, 2013 8:22 PM

IDMA 2013 creates mobile presence, launches app

The official app will keep users updated about not only the event but also latest digital industry trends

Saloni Surti May 22, 2013 8:19 PM

Business Line to foray into Gujarat with its 17th edition

The edition will cater to cities such as Ahmedabad, Surat, Baroda, Rajkot & Jamnagar. The initial print run is expected to be around 8,500 copies

Deepa Balasubramanian May 22, 2013 8:17 PM

11 mn digital households added in TAM surveyed markets post DAS 2

The C&S universe profile is tipped more towards digital, which now accounts for over half the TV owning households within the TAM surveyed markets

Abid Hasan May 22, 2013 8:15 PM

Mother Dairy TVCs lack real insight: Experts

The films are not saying anything new. It’s a Cadbury’s déjà vu. However, the production values make the ads warm and beautiful to watch, say creative honchos

Twishy May 22, 2013 8:12 PM

I am more bullish about India than I have ever been: Mark Patterson

On his visit to India, the CEO of GroupM Asia Pacific talks about media agencies leading from the front, tie-ups in the pipeline, focus areas and more...

Priyanka Mehra May 22, 2013 8:07 PM

e4m

Jaitley joins as Senior Vice President. He moves from Samsung Electronics, where he was Biz Head, Air Conditioners

exchange4media Staff May 22, 2013 7:56 PM

IPL all India viewership drops 14% in Season 6

According to research experts, the drop is attributed to two important developments – introduction of DAS & introduction of LC1 coverage in TAM

Synjini Nandi May 22, 2013 7:44 PM

Coca-Cola yet again uses vending machines for feel good cause

In a new online film, Coca-Cola uses high-tech vending machines to unite citizens of India & Pak; urges consumers to share a simple moment over a Coke

Priyanka Nair May 22, 2013 7:37 PM

e4m

Aidem Ventures will also work with stakeholders in the wedding business ecosystem to enhance opportunities for the wedding entertainment channel

exchange4media Staff May 22, 2013 7:19 PM

Videocon shifts creative duties from McCann’s T.A.G. to Mindset

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Twishy May 22, 2013 5:56 PM

Sony Six bags to air UEFA Euro 2016 across Indian Sub-Continent

The sports entertainment channel has acquired exclusive broadcasting rights to telecast live all 51 matches of the tournament

exchange4media Staff May 22, 2013 2:35 AM

Videocon shifts creative duties from McCann’s T.A.G. to Mindset

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Twishy May 22, 2013 2:21 AM

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