Sony Six bags to air UEFA Euro 2016 across Indian Sub-Continent

The sports entertainment channel has acquired exclusive broadcasting rights to telecast live all 51 matches of the tournament

e4m by exchange4media Staff
Updated: May 22, 2013 2:35 AM
Sony Six bags to air UEFA Euro 2016 across Indian Sub-Continent

Sports entertainment channel Sony Six has won the exclusive broadcast rights for UEFA Euro 2016 across the Indian Sub-Continent. The channel will telecast live all 51 matches of the tournament.

European football’s premier international competition will be Sony Six’s first entry into international football. Having broadcast the 2014 FIFA WC Qualifiers, this will be the first successful acquisition of a major professional football competition by the channel.

Commenting on the acquisition, Man Jit Singh, CEO, MSM said, “With the successful acquisition of the UEFA Euro 2016 tournament broadcasting rights, we look forward to attracting viewership to Sony Six by leveraging on the growing popularity of European football in the country.”

NP Singh COO, MSM added here, “We are delighted to bring one of football’s elite tournaments to the Indian viewers exclusively on Sony Six. Through our latest acquisition, we will take the fans closer to the high impact action that the UEFA Euro 2016 promises to deliver.”

Guy-Laurent Epstein, UEFA’s Marketing Director, said, “We are pleased to welcome Sony Six to the family of broadcasters for the UEFA Euro 2016. UEFA believes that the Sony Six channel and its commitment to high quality programming and sport is an excellent home for UEFA’s flagship national team competition.”

The 2016 UEFA European Football Championship will be the 15th European Championship for national football teams organised by UEFA. This time around, it will be held in France, with provisional dates of June 10 to July 10, 2016. 

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