Date-wise News
India is an engine of growth for GroupM APAC & WPP globally: Mark Patterson

Along with the growth story, GroupM has also been tapping the huge talent pool that India offers, says the CEO of GroupM Asia Pacific

Deepa Balasubramanian May 24, 2013 9:11 PM

Treat digital like a traditional marketing channel: Experts

Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium

Saloni Surti May 24, 2013 8:19 PM

Max gears up for life after IPL 6 with big ticket movies

The Hindi movie channel has strategically used the last 10 days of the Indian Premier League Season 6 to promote its comeback plan

Synjini Nandi May 24, 2013 8:17 PM

Flipkart adopts marketplace model

With FDI favouring the marketplace model, Flipkart embraces it, bringing buyers and sellers in direct contact. The e-comm player has also forayed into the fashion category

Twishy May 24, 2013 8:16 PM

HT increases focus on NCR, launches HT Gurgaon edition

The Gurgaon Special is supported by a multi-media campaign that aims to position the brand through the tagline 'Your Gurgaon, Your Voice'

exchange4media Staff May 24, 2013 7:52 PM

Can IPL credibility impact brands riding on it?

With spot fixing, fingers being pointed at CSK CEO, alleged links with underworld and the nexus getting bigger by the day, should brands betting on IPL be worried?

Abhinav Trivedi May 24, 2013 7:51 PM

Despite fixing scandal, IPL finals spots are a sell out

Set Max viewership has surged post spot fixing & the channel sold final inventory at Rs 17 lakh, with many brands lapping it up. Are the monies justified?

Abhinav Trivedi May 24, 2013 7:35 PM

2-min video: Portfolio Night is a boon for advtg students – Colvyn J Harris

The event gave students an opportunity to not only exhibit their work but also get guidance on how they can grow in the right direction, says the CEO of JWT South Asia

Saloni Surti May 24, 2013 7:32 PM

MIAL set to award advtg rights for swanky new Terminal 2

Outdoor owners were invited to bid for advtg rights of various media formats. Acc to sources, Lakshya, JCDecaux & Times OOH are few players that participated

Priyanka Nair May 24, 2013 7:31 PM

Dish TV narrows FY13 loss to Rs 657 mn; subscription revenues up 15%

Price hikes drive down subscriber acquisition cost to Rs 1,996. Standalone revenues for FY13 stood at Rs 21,668 mn, with an EBITDA of Rs 5,759 mn

exchange4media Staff May 24, 2013 7:29 PM

Intel bets on touch & feel factor, launches on-ground initiative

The campaign is spread across 40 cities in 10 states of India. It is executed by Pulp Strategy

Priyanka Nair May 24, 2013 7:29 PM

ASCI toughens stance on ad violations; appoints COO

ASCI, through National Advertising Monitoring Service, has now started tracking advertisements in print and TV nationally against which complaints are upheld

exchange4media Staff May 24, 2013 7:23 PM

PHD Asia Pacific appoints Susana Tsui as CEO

Tsui will lead all PHD markets in the Asia Pacific region, drive growth and enhance PHD’s value-proposition. She moves from OgilvyOne, where she was Regional VP

exchange4media Staff May 24, 2013 7:22 PM

GEC ratings remain flat in Week 7 of IPL; Star Plus maintains lead

As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus clocked 234 GRPs in Week 20 of 2013, as against Sony Max’s 229 GRPs

Synjini Nandi May 24, 2013 7:18 PM

Network18 divests stake in Webchutney

Monetising its investment in Webchutney, Capital18 has entered into an agreement with Dentsu India Group to divest its stake in the digital agency

exchange4media Staff May 24, 2013 7:18 PM

Santosh Padhi, Co-Founder & Chief Creative Officer, Taproot India

We need more Aggies and Paddys to take Taproot to the next level... We are very greedy when it comes to work, we treat everything like an opportunity, we have no personal or social life, we compromise that for work. Once we get the brief, we are very excited to see it in some media form. We still behave like a small kid when he sees a new toy; this whole domino effect is what gives us the edge.

exchange4media Staff May 24, 2013 12:00 AM