HT increases focus on NCR, launches HT Gurgaon edition
The Gurgaon Special is supported by a multi-media campaign that aims to position the brand through the tagline 'Your Gurgaon, Your Voice'
Published - May 24, 2013 7:52 PM Updated: May 24, 2013 7:52 PM
Hindustan Times has renewed its Gurgaon focus with increased local coverage for residents of Gurgaon. The Gurgaon Special was launched last Friday and is being supported by a multi-media campaign that affirms HT’s positioning to Gurgaon residents through the tagline “Your Gurgaon, Your Voice”.
The efforts go beyond the printed newspaper. A special dedicated website has also been launched with the new edition of Gurgaon’s HT, which not only features stories and information but also serves as a platform where residents can share their views, suggestions and comments about this ongoing project to make their city truly world class.
Commenting on this initiative, Sanjoy Narayan, Editor-in-Chief, Hindustan Times said, "Hindustan Times has been the voice of Delhi for the last 89 years. With the city’s expansion into Gurgaon and Noida, we’ve gone ahead and expanded our presence in these newer areas to fully cover them and seek to give our readers a flavour of the entire national capital region. The renewed focus on Gurgaon is a step towards helping the city realise its potential.”
Shantanu Bhanja, Business Head and Vice-President Marketing, HT Media added here, “Hindustan Times’ increased Gurgaon focus bears testimony to the growth the city has witnessed. Our Gurgaon-focused approach, in which we will take up news stories and issues that matter to the residents of Gurgaon, will benefit both readers and advertisers.”
The special product for Gurgaon started off with a massive survey of Gurgaon’s residents, asking them about their opinion on all the issues that count to them. The responses highlight the problems that need to be addressed - safety, sewage, power, water, roads and traffic in their city. Hindustan Times’ Gurgaon special will be doing in-depth stories on the various issues that affect the lives of the citizens, and helping take them to their natural conclusion.
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