Date-wise News
Havas Media Group beefs up team to manage new business acquisitions

The Havas Media Arena team has appointed Love Guglani & Saurabh Bhatnagar to manage the LG business. Roopali Sharma joins the Delhi office to manage key clients such as MTS

exchange4media Staff Aug 26, 2013 2:31 PM

Competitive advtg will bring you in the limelight, but will it bring in the business?

Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts

Priyanka Mehra Aug 26, 2013 8:57 AM

InSync channel appoints Aidem Ventures as media sales partner

Aidem Ventures has been roped in to handle the advertising sales of heritage music channel InSync, which was launched on August 15, 2013

exchange4media Staff Aug 26, 2013 8:41 AM

Rapidly urbanising India poses fresh challenges for marketers

Around 13% of Indians now live in 53 cities with populations greater than one million. Marketers need to keep up with an ever changing consumer profile & evolving aspirations

Priyanka Nair Aug 26, 2013 8:19 AM

Nestle enters premium chocolate category with Alpino

Launches two TVCs that revolve around sharing, to bring alive the message 'To love is to share'. Is the insight clear? NO. Will it connect with the audience? YES

Twishy Aug 26, 2013 8:16 AM

Vivid: Licence raj in the media

It is ridiculous to imagine that an examination, however tough, would weed out the corrupt and the incompetent, says Annurag Batra of exchange4media

Annurag Batra Aug 26, 2013 8:14 AM

What slowdown? 50 plus new launches to fuel auto sector media spends

New launches, upcoming festive season & the belief marketers have in a demand-driven market like India will drive media spends in spite of economic uncertainties

Abhinav Trivedi Aug 26, 2013 8:12 AM

Licensing for journalists a mere suggestion: Manish Tewari

The I&B Minister ruled out any measures by the Government to introduce a common examination and licensing for professional journalists

exchange4media Staff Aug 26, 2013 7:57 AM

Guest Column: Globalisation is a multi-faceted construct

The first derivative of globalisation is resource allocation, while the second is mktg conduct & outcomes, says Shubhranshu Singh, Mktg Director - India & South Asia, Visa

Shubhranshu Singh Aug 26, 2013 7:44 AM