The biz was won post a multi-agency pitch. LIQVD Asia will re-launch the brand’s digital marketing initiatives for its sports supplement ON & BSN in India starting this quarter

exchange4media Staff Sep 25, 2013 6:01 PM

The biz was won post a multi-agency pitch. LIQVD Asia will re-launch the brand’s digital marketing initiatives for its sports supplement ON & BSN in India starting this quarter

exchange4media Staff Sep 25, 2013 5:49 PM

Srivatsav and Ajmera will head the creative team in Grey Mumbai and report to NCDs Malvika Mehra and Amit Akali

exchange4media Staff Sep 25, 2013 4:42 PM

Srivatsav and Ajmera will head the creative team in Grey Mumbai and report to NCDs Malvika Mehra and Amit Akali

exchange4media Staff Sep 25, 2013 4:41 PM

L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency Maxus. The account has been awarded to Maxus

Priyanka Mehra Sep 25, 2013 9:39 AM

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet

Priyanka Nair Sep 25, 2013 9:35 AM

Propelled by digitisation and globalisation, the English GEC genre is seeing the entry of new players such as Romedy Now and Star World Premiere HD. This is good for the industry & advertisers, say experts

Abhinav Trivedi Sep 25, 2013 8:56 AM

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders

Twishy Sep 25, 2013 8:21 AM

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet

Priyanka Nair Sep 25, 2013 8:17 AM

The CEO of MSM & President of IBF maintained that one cannot go easy on certain genres (read news channels) when putting 10+2 ad cap into action

exchange4media Staff Sep 25, 2013 8:05 AM

L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency Maxus. The account has been awarded to Maxus

Priyanka Mehra Sep 25, 2013 8:04 AM

The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and splitting and tracking group expenses

Priyanka Nair Sep 25, 2013 7:52 AM

The report forecasts that in the next few years, reputation management will evolve as one of the major instruments of crisis management for corporates

exchange4media Staff Sep 25, 2013 7:42 AM

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

exchange4media Staff Sep 25, 2013 7:41 AM

Repco Home Finance is embarking on a growth path and the appointment of Vizeum is seen in line with the same. The agency's Chennai office will handle the business

exchange4media Staff Sep 25, 2013 7:39 AM

The acquisition will see Trio rebranded as Trio Isobar and become part of Isobar China Group, which already includes wwwins Isobar and OMP

exchange4media Staff Sep 25, 2013 7:38 AM