Date-wise News
Automobile companies seek additional drive through social media

Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing

Priyanka Nair May 23, 2013 10:38 PM

Broadcasters want longer window for implementation of 10+2 ad cap

Even as TRAI flexes its muscles in the ad cap issue, broadcasters look for more realistic terms & conditions and also an amendment in the ad duration time

Abid Hasan May 23, 2013 10:00 PM

Is mobile the next television?

With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?

Saloni Surti May 23, 2013 9:43 PM

Brand Rajasthan Royals remains intact; IPL to be affected more

The brand equity of Rajasthan Royals has been displaced post the spot fixing controversy, but it is not dented. Brand IPL has taken a harder hit, say market experts

Abhinav Trivedi May 23, 2013 9:43 PM

Videocon shifts biz from McCann’s T.A.G. to Mindset

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Twishy May 23, 2013 9:42 PM

ZEE reports strong FY13 growth on back of subscription, advtg revenues

Though advtg growth has been muted for the TV industry, ZEE has recorded industry leading growth of 24% in FY13, says Subhash Chandra, Chairman, ZEE

exchange4media Staff May 23, 2013 9:41 PM

ESPN Software in multi-year distribution pact with Airtel Digital TV

The agreement will enable distribution of Star Cricket, Star Sports, Star Sports 2, ESPN, Star Cricket HD and ESPN HD channels on Airtel Digital TV

exchange4media Staff May 23, 2013 9:41 PM

Young talent woos creative honchos @Leo Burnett’s Portfolio Night

Portfolio Night, held in Delhi for the first time, saw outstanding pieces of creative work. The level of creativity is getting better every year, say ad gurus

Twishy May 23, 2013 8:13 PM

Remarkable creativity @JWT's Portfolio Night: Experts

The 11th edition of Portfolio Night, rolled out by JWT in Mumbai in partnership with exchange4media, saw participation from 90 young guns and 28 creative gurus

Saloni Surti May 23, 2013 8:09 PM

Viacom18 expands mobile footprint to engage youth & kids

Viacom18 is all set to launch MTV Gupshup – a chat service, Vh1 Hub – a mobile content shop for intl music, and Teen Nick Mobile Game – a role playing game

Synjini Nandi May 23, 2013 8:06 PM

Digital drawing eyeballs to youth GECs

From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership

Synjini Nandi May 23, 2013 7:42 PM

Godrej Properties engages with customers through art and music

Taking the unconventional route to connect with customers, Godrej Properties has sponsored various art & cultural activities, along with a golf tournament

exchange4media Staff May 23, 2013 7:04 PM

MX Advertising bags creative & media duties of Pratap Plastics

The agency has planned a 360-degree integrated campaign to spread awareness about the company’s products at various consumer touch points

exchange4media Staff May 23, 2013 5:06 AM

Making media work for marketers

IMPACT Media Conversations, presented by exchange4media & GroupM, threw light on choosing the right communication medium for effective reach

Deepa Balasubramanian May 23, 2013 12:11 AM

Poonacha Machaiah, CEO, Qyuki

Social media to a large extent has democratised ‘content creation’, therefore, creativity is no longer limited to select agencies and their talent. Brands can throw challenges at the community and harness the power of the crowd. Thus, if a brand is looking for music or jingle that is targeted at a certain region or community, they can leverage social media to create and distribute their brand message.

exchange4media Staff May 23, 2013 12:00 AM