Date-wise News

Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing

Priyanka Nair 23-May-2013

Even as TRAI flexes its muscles in the ad cap issue, broadcasters look for more realistic terms & conditions and also an amendment in the ad duration time

Abid Hasan 23-May-2013

With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?

Saloni Surti 23-May-2013

The brand equity of Rajasthan Royals has been displaced post the spot fixing controversy, but it is not dented. Brand IPL has taken a harder hit, say market experts

Abhinav Trivedi 23-May-2013

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Twishy 23-May-2013

Though advtg growth has been muted for the TV industry, ZEE has recorded industry leading growth of 24% in FY13, says Subhash Chandra, Chairman, ZEE

exchange4media Staff 23-May-2013

The agreement will enable distribution of Star Cricket, Star Sports, Star Sports 2, ESPN, Star Cricket HD and ESPN HD channels on Airtel Digital TV

exchange4media Staff 23-May-2013

Portfolio Night, held in Delhi for the first time, saw outstanding pieces of creative work. The level of creativity is getting better every year, say ad gurus

Twishy 23-May-2013

The 11th edition of Portfolio Night, rolled out by JWT in Mumbai in partnership with exchange4media, saw participation from 90 young guns and 28 creative gurus

Saloni Surti 23-May-2013

Viacom18 is all set to launch MTV Gupshup – a chat service, Vh1 Hub – a mobile content shop for intl music, and Teen Nick Mobile Game – a role playing game

Synjini Nandi 23-May-2013

From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership

Synjini Nandi 23-May-2013

Taking the unconventional route to connect with customers, Godrej Properties has sponsored various art & cultural activities, along with a golf tournament

exchange4media Staff 23-May-2013

The agency has planned a 360-degree integrated campaign to spread awareness about the company’s products at various consumer touch points

exchange4media Staff 23-May-2013

IMPACT Media Conversations, presented by exchange4media & GroupM, threw light on choosing the right communication medium for effective reach

Deepa Balasubramanian 23-May-2013

Social media to a large extent has democratised ‘content creation’, therefore, creativity is no longer limited to select agencies and their talent. Brands can throw challenges at the community and harness the power of the crowd. Thus, if a brand is looking for music or jingle that is targeted at a certain region or community, they can leverage social media to create and distribute their brand message.

exchange4media Staff 23-May-2013