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Video: "It is essential to understand youth’s desires & apprehensions"

To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV

e4m by Priyanka Nair
Published: Sep 27, 2013 8:36 AM  | 1 min read
Video: "It is essential to understand youth’s desires & apprehensions"

With the arrival of social media marketing, brands are attempting to humanise their communication. Brands today cannot bombard information through social media platforms. Disney UTV’s youth general entertainment channel UTV Bindass is an interesting youth media brand that attempts to generate the exact content that its audience wants.

Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV, believes that brands need to start listening to what its target group wants; especially, if it is catering to today’s youth. It is essential to understand their desires, insecurities and apprehensions to create the right communication for them.

According to Dixit, “To grab the attention of youth, brands need to consistent in their communication.”

Dixit shared his views at a roundtable discussion on ‘What Youth Want’, organised by exchange4media Group’s IMPACT magazine.

To know more, watch the video here…
 

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