impact
Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates
Misbaah Mansuri Jul 5, 2021 8:12 AM
Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Mansi Sharma Jul 2, 2021 8:22 AM
This is exchange4media’s annual initiative to select, acknowledge and felicitate such deserving agencies and brands. The winning lists will be announced in August
exchange4media Staff May 27, 2021 3:49 PM
Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid
Mansi Sharma Apr 22, 2021 8:53 AM
Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges
Misbaah Mansuri Apr 20, 2021 8:57 AM
As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines
Mansi Sharma Apr 7, 2021 9:11 AM
Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign
Raushni Bhagia Mar 26, 2021 8:26 AM
The IMPACT Top 30 Under 30 and Pitch Marketing 30under30 will be announced at a virtual soiree and streamed live on IMPACT & exchange4media’s Facebook pages from 4:30 pm
exchange4media Staff Mar 23, 2021 8:39 AM
Nidhi Singh will be the new CEO and Kalpana Raina will take the role of COO
exchange4media Staff Mar 11, 2021 5:34 PM
The social experiment campaign aims to make viewers realise that making women in India financially literate and confident is a crucial step in practicing gender equality
exchange4media Staff Mar 10, 2021 2:53 PM
The first two quarters of the fiscal were catastrophic for the media sector as consumer demand had slumped leading to a cut back in ad spending by corporates
exchange4media Staff Mar 2, 2021 8:15 AM
With this win, Dentsu Impact aims to build a strong foothold for Zeno Health in the progressively growing retail and online pharmacy space across the country
exchange4media Staff Feb 24, 2021 12:30 PM
While the eighth edition of IMPACT Top 30 Under 30 will identify the best young talent in media and advertising, Pitch Marketing 30under30 will reveal the ace, game-changing young marketers
exchange4media Staff Feb 24, 2021 8:37 AM
From increased consolidation to more focus on marketing automation, adlanders open up on what will drive advertising in 2021
exchange4media Staff Feb 9, 2021 9:03 AM
e4m recently unveiled the Impact Digital Power 100 List. The event was attended by top business leaders, who shared why digital will be a powerful tool to connect with consumers in the future
exchange4media Staff Jan 29, 2021 8:41 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jan 16, 2021 9:22 AM
The list honours the top leaders who have contributed to India's thriving digital ecosystem
exchange4media Staff Jan 16, 2021 9:04 AM
Malik bagged the top spot, while Joshi and Srinivas took the second and third position respectively
exchange4media Staff Jan 15, 2021 8:57 AM
Sanjiv Mehta took the first position, while Sanjiv Puri and Vineet Jain were ranked second and third respectively in the Impact Digital Power Business 100 List announced on Wednesday
exchange4media Staff Jan 14, 2021 5:37 PM
