Marya, Director, Brand Strategy, Vivo, shares with exchange4media insights into the brand’s new digital film ‘Heroes Who Care’ that has been executed by Dentsu Impact

Misbaah Mansuri Mar 31, 2020 8:53 AM

The jury headed by Sam Balsara of Madison World met in late February to finalise ninth edition of the list

exchange4media Staff Mar 18, 2020 8:39 AM

As part of the agreement, Discovery will broadcast 12 monthly IMPACT Plus specials on DSPORT and DSPORT HD across the Indian subcontinent

exchange4media Staff Mar 4, 2020 4:37 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 22, 2020 8:27 AM

Byju Raveendran, Founder & CEO of BYJU’s, took home the award for revolutionising the edu-tech industry

exchange4media Staff Feb 21, 2020 8:48 AM

In a fireside chat with Dr Annurag Batra, IMPACT Person of the Year winner, Raveendran, Founder & CEO of BYJU'S, talks about why the company’s advertising has struck the right chord among the masses

exchange4media Staff Feb 21, 2020 8:17 AM

Founder & CEO of BYJU'S recognized for scripting unprecedented success story in edu-tech domain, pioneering ‘personalized learning’, building a high-value business enterprise and a powerful brand

exchange4media Staff Feb 20, 2020 8:21 PM

The second edition of IMPACT’s 40 Under Forty list features achievers who are aged 40 years and under in the Indian Media, Marketing and Advertising industry

exchange4media Staff Nov 26, 2019 8:10 PM

While some industry leaders have hailed the development, others have said that industry bodies need to find ways to protect Intellectual Property Rights

Neeta Nair Nov 26, 2019 8:01 AM

Jury chaired by MV Shreyams Kumar, Joint Managing Director of Mathrubhumi, picked winners out of a shortlist of 85 names to recognize 40 emerging achievers and leaders in the industry

exchange4media Staff Nov 21, 2019 8:29 AM

The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

exchange4media Staff Nov 13, 2019 10:49 AM

The agency had previously partnered with Antara Senior Living for the launch of their first community in Dehradun

exchange4media Staff Nov 6, 2019 3:24 PM

The campaign showcases a range of festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds

exchange4media Staff Oct 24, 2019 3:52 PM

The agency already handles the mainline creative work for the 3 brands

exchange4media Staff Oct 23, 2019 6:13 PM

Rohit Ohri, Chairman and CEO, FCB India, says work on creating a copyright solution started six months ago

Neeta Nair Oct 22, 2019 8:52 AM

Prasoon Joshi, Amer Jaleel, Saurabh Varma, Rohit Ohri and Tarun Rai applaud Ogilvy for addressing the problem that has always been spoken about in hush-hush tones so far

Neeta Nair Oct 22, 2019 8:52 AM

In a petition filed in Bombay HC, O&M has claimed that an ad created by Dentsu Impact for Vivo V17 Pro is very similar to a proposal sent by it to Vivo to win its contract

exchange4media Staff Oct 21, 2019 1:27 PM

It’s that time when we look back at names who made an impact on the marketing, advertising & media industry this year. Here are the nominees, as we get set to find out who wins the honour on Dec 5

exchange4media Staff Oct 14, 2019 8:23 AM

The ‘Swift Limitless Stories’ campaign films have been directed by Sharat Sharma of Crazy Few Films

exchange4media Staff Sep 28, 2019 8:14 AM

The mandate is aimed at establishing fashion as the key differentiator for the brand

exchange4media Staff Sep 20, 2019 11:33 AM