In a petition filed in Bombay HC, O&M has claimed that an ad created by Dentsu Impact for Vivo V17 Pro is very similar to a proposal sent by it to Vivo to win its contract

exchange4media Staff 1 hour ago

It’s that time when we look back at names who made an impact on the marketing, advertising & media industry this year. Here are the nominees, as we get set to find out who wins the honour on Dec 5

exchange4media Staff Oct 14, 2019 8:23 AM

The ‘Swift Limitless Stories’ campaign films have been directed by Sharat Sharma of Crazy Few Films

exchange4media Staff Sep 28, 2019 8:14 AM

The mandate is aimed at establishing fashion as the key differentiator for the brand

exchange4media Staff Sep 20, 2019 11:33 AM

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital

Misbaah Mansuri Sep 4, 2019 7:41 AM

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries

Neeta Nair Aug 26, 2019 8:19 AM

The mandate will be handled by the agency’s recently set up digital division, Dentsu Impact Digital

exchange4media Staff Jul 15, 2019 2:37 PM

While Dentsu Webchutney has got 17 shortlists, Dentsu Impact has secured 2

exchange4media Staff Jun 19, 2019 4:37 PM

Subway India has built a 360-degree marketing campaign led by traditional as well as digital media

exchange4media Staff Jun 17, 2019 6:44 PM

Work of Dentsu Impact Gurgaon, McCann Mumbai, Wunderman Thompson, TBWA\India Mumbai, Offroad Films Mumbai and DDB Mudra Mumbai selected

exchange4media Staff Jun 17, 2019 8:19 AM

Dentsu Impact will be responsible for boosting the growth of the personalised news app which is led by Vikram Chandra 

exchange4media Staff Jun 10, 2019 3:28 PM

Conceptualised by Dentsu Impact, the TVC re-establishes the brand’s belief in “leadership that inspires the world”

exchange4media Staff May 14, 2019 7:55 PM

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

Faye D’Souza, Shereen Bhan, Priya Nair and Sonali Dhawan among other toppers this year in the list of the industry’s top women achievers

exchange4media Staff Mar 26, 2019 8:28 PM

Creative agencies showcase prowess with maximum representation of 14 winners on the list

exchange4media Staff Mar 26, 2019 6:01 PM

All roads lead to the ITC Maratha, Mumbai this evening as the industry awaits launch event of these coveted lists of young talent and woman achievers

exchange4media Staff Mar 26, 2019 8:08 AM

IMPACT Top 50 Influential Women List Jury Meet: Top industry leaders come together to discuss the 157 entries received this year

exchange4media Staff Feb 15, 2019 9:15 AM

The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence

exchange4media Staff Jan 16, 2019 2:41 PM

We bring you a round-up of the top stories making headlines this past week

exchange4media Staff Jan 12, 2019 10:08 AM