impact
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories
Ganapathy Viswanathan Aug 13, 2026 8:41 AM
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Sandhi Sarun Aug 13, 2026 8:29 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition
e4m Staff Aug 12, 2026 12:36 PM
Aasif has spent three decades in the FMCG and auto industries, at GCPL, Tata Motors, and Hindustan Unilever
e4m Staff Aug 11, 2026 4:21 PM
Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”
Partho Dasgupta Aug 11, 2026 12:01 PM
According to media reports, Paramount is offering theater operators a three-year agreement under which the company will promise to release at least 30 films annually
e4m Desk Aug 11, 2026 11:23 AM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
Before taking up her current role at JioStar, Royan served as Executive Director at Disney Star
e4m Staff Aug 10, 2026 5:25 PM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
In her new role, Sharan will lead marketing and strategic communications for Athena Infonomics and APLYD, bringing her experience across corporate communications, PR, marketing and brand building
e4m Staff Aug 10, 2026 11:17 AM
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
Separately, Paramount has entered into a deed of covenant and undertaking with the UK Department for Digital, Culture, Media and Sport
e4m Staff Aug 7, 2026 11:09 AM
Consolidated net sales for the quarter rose 9.5 per cent to Rs 4,964 crore
As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how marketing is built for an AI-native world
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
The FMCG company said digital and artificial intelligence are becoming core enablers of its growth strategy
Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply
e4m Staff Aug 4, 2026 10:23 AM
At samachar4media's ‘Journalism 40 Under 40’ event, Amar Ujala Digital Editor Jaideep Karnik
As the Founder, Managing Director, and President of GTC Network celebrates his birthday, we look back at a career defined by pioneering firsts and an unwavering belief in regional storytelling
e4m Staff Aug 3, 2026 12:46 PM
A day-long conclave on credibility, digital transition, identity and the next generation closed with the 40 Under 40 Awards, recognising young journalists carrying Urdu journalism forward
e4m Staff Aug 3, 2026 12:30 PM
In this freewheeling conversation, Avinash Kaul spoke about his book 'The Next Mountain', the changing media landscape, his leadership philosophy, and much more
Pankaj Sharma Aug 3, 2026 9:30 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Sandhi Sarun Aug 3, 2026 9:03 AM
Z has said that the company firmly believes that the order from SEBI has no direct bearing on the fund-raising exercise
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
A week of heightened public attention became an unplanned stress test for India's digital ad economy
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
Neha Pathak, Director, Brand & Communications, Epsilon explains why the most valuable communications work rarely leaves fingerprints
Neha Pathak Jul 31, 2026 4:14 PM
On his birthday, we honor Anoop Joshi, SAIL's GM of Corporate Affairs, for three decades of impactful storytelling and strategic communication in the steel industry
e4m Staff Jul 31, 2026 4:05 PM
Associations should encourage the best talent from across the industry rather than allowing leadership to rotate within a familiar circle
Dr Annurag Batra Jul 31, 2026 2:55 PM
e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued
e4m Staff Jul 31, 2026 1:53 PM
Jayen Mehta, Managing Director, GCMMF (Amul), recalls Shashi Sinha’s unique perspective, his consistency and humility
e4m Staff Jul 31, 2026 9:19 AM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter
Noor Fathima Warsia Jul 30, 2026 1:50 PM
Bipin Pandit has spent nearly three decades shaping Mumbai's advertising and events ecosystem while wearing multiple hats with remarkable consistency
e4m Staff Jul 29, 2026 2:35 PM
Lopah Mudra Bhattacharrya, Vice President Corporate Communications, HDFC Life, pays tribute to senior journalist Derek Bose who passed away recently
e4m Staff Jul 29, 2026 12:17 PM
As Shashi Sinha steps away from Omnicom, marketing expert Dr. Kushal Sanghvi bids farewell not just to a towering business leader, but to one of the most humble & influential mentors media has known
Dr Kushal Sanghvi Jul 29, 2026 10:08 AM
For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences
Shalinee Mishra Jul 29, 2026 9:00 AM
Core operations revenue climbed 6.1% organically to $6 billion in the quarter
e4m Staff Jul 29, 2026 8:52 AM
Yesudas Pillai, Entrepreneur, Investor, Transformation Consultant writes why Shashi Sinha is different from other industry leaders
Yesudas S Pillai Jul 28, 2026 6:58 PM
Vikram Sakhuja, Group CEO of Madison Media & OOH, shares how Shashi Sinha’s strength lies in driving consensus and moving agendas
Vikram Sakhuja Jul 28, 2026 3:43 PM