Authors
Partho Dasgupta, CEO, BARC India
Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”
Partho Dasgupta Aug 11, 2026 12:01 PM
CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising
Partho Dasgupta Jan 2, 2019 9:25 AM
In India, television is synonymous with entertainment. With more than 850 licensed channels, the viewer is certainly spoilt for choice
Partho Dasgupta Jan 12, 2018 8:58 AM