Authors

Partho Dasgupta, CEO, BARC India

Partho Dasgupta

CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising

Partho Dasgupta Jan 2, 2019 9:25 AM

In India, television is synonymous with entertainment. With more than 850 licensed channels, the viewer is certainly spoilt for choice

Partho Dasgupta Jan 12, 2018 8:58 AM