youth-marketing

How a brand’s intention can decide its relevance among youth

How Brands Can Connect with Youth Through Authentic Engagement?blur=25

Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one

Priyanshu Modi Aug 13, 2026 10:11 AM

Samsung Galaxy ecosystem marketing: A case study in youth centric marketing in India

Samsung Galaxy?blur=25

Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign

NATIVE CONTENT Sep 2, 2024 10:04 PM

Marketing to the youth? Here’s what you need to remember in a post-Covid world

Navin Shenoy?blur=25

Guest Column: Navin Shenoy, Head of Marketing - Youth, Music & English Entertainment, Viacom18, lists key insights from the MTV Insights Studio study that are relevant to every youth marketer now

Navin Shenoy Aug 13, 2020 8:55 AM