youth-marketing
MTV tags the generation as multi-achiever in 'Many Me Project' - the new youth study

‘MTV Many Me Project’, is an in-depth research that explores the many facets of youth life - their attitudes, motivations, aspirations and anxieties

exchange4media Staff May 2, 2016 8:37 AM

Where is the sense of the brand if you have to constantly give out discounts?

"You are investing so much in marketing, communication and image building, and on the other hand, you are making sure you products are available at half the price on e-commerce portals," says Hemal Panchamia, Marketing Head, Fastrack

Aditi Raval Feb 3, 2015 8:33 AM

Indian youth is 'curious to curate' says MTV Youth Marketing Forum

The Forum focused on 'The Curious Minds' study that involved conversations with more than 11,000 young people across more than 40 cities

exchange4media Staff Apr 17, 2014 8:26 AM

Cultural shifts - Understanding the youth marketing nuances

Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts

Kanika Mehrotra Dec 26, 2013 9:17 AM

"Marketing now is instant, global and on steroids"

Deciphering the digital native, Narayanan Madhavan, Senior Editor & Tech Columnist, HT lists trends like variety on steroids, identity unbundling & digital convergence, which marketers need to watch out for

Kanika Mehrotra Dec 19, 2013 8:42 AM

Defining the 'cool' quotient

Industry experts feel that 'cool' has nothing to do with functionality, but is totally based on emotions and is something that cannot be manufactured

Abid Hasan Dec 19, 2013 7:47 AM

The youth is as dynamic as data, say experts

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy Dec 19, 2013 7:45 AM

Video: "It is essential to understand youth’s desires & apprehensions"

To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV

Priyanka Nair Sep 27, 2013 8:36 AM

Narrate great stories to the youth: Ravi Rao

According to Ravi Rao, Leader - South Asia, Mindshare, it is essential for brands to stick to the basics, yet create a great line of thought when it comes to communicating with the youth today

Priyanka Nair Sep 20, 2013 7:48 AM

Micro segmentation is a must in youth marketing: Aditya Swamy

As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India

Priyanka Nair Sep 13, 2013 7:42 AM

Finding something new for the TG is a challenge: JK Ansell Mktg Head

If marketers create the right content with engagement, their brand shall witness a multiplier effect, thus making the communication worthwhile, says JK Ansell's Ranju Kumar Mohan

Saloni Surti Sep 11, 2013 8:43 AM

Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles

Priyanka Nair Sep 6, 2013 7:46 AM

Marketing is in one of its most exciting phases: Anuradha Aggarwal

The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity

Saloni Surti Sep 5, 2013 7:42 AM

Industry leaders decode 'What Youth Want'

Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara

Shobhana Nair Sep 4, 2013 9:43 AM

BC Web Wise wins the Best Social Media Agency Award

The Award is in recognition of the work done by the agency for clients such as Hero MotoCorp, Fevikwik, Sunsilk, Complan, Project Nanhi Kali and more

exchange4media Staff Feb 21, 2013 7:24 PM

Guest Column: On campus it’s all one big commercial

College students are a tough crowd for marketers as they ignore traditional media. They do, however, listen to one another, says Ambika Sharma of Pulp Strategy

Ambika Sharma Jun 1, 2012 6:43 PM