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Rajesh Khanna, GM - Operations, Channel UFX talks about the void in the youth market in South India and the channel’s efforts in catering to this rapidly evolving TG
exchange4media Staff 30-September-2013
To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV
Priyanka Nair 27-September-2013
The campaign, which is based on ‘play more rest less’ quotient, is spread across OOH, on-ground, TV, digital & merchandising
Synjini Nandi 07-November-2012
Youth and music channels are undertaking innovative activities in the digital space to create a captive audience
Channels today are experimenting with various programming content in addition to music, as ‘hybridisation’ of content becomes the buzzword
UTV Bindass seeks to build stronger youth connect by supporting folk rock band Swarathma’s tour for the launch its new album ‘Topiwalleh’
UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign
UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign
Generation Einstein, a book on marketing case studies of Indian brands, has been written by Jereon Boschma and co-authored by UTV Bindass; the book to help brand managers
UTV Bindass has launched a road trip based show called Road Diaries; the entire concept of the show has been created in-house
UTV Bindass and Ormax Media conducted the first edition of the initiative to connect youth with marketers. More such initiatives are planned
Rahul Dubey and Arwa Sultanali 27-February-2012
UTV Bindass tied up with Tata Nano for its Valentine’s Day activation in Mumbai and Delhi. Social media and on-ground initiatives created the buzz
Shanta Saikia 16-February-2012
Text 100 has won the PR mandate of UTV Bindass, on the back of a multi-agency pitch
exchange4media Staff 06-February-2012
Text 100 has won the PR mandate of UTV Bindass, on the back of a multi-agency pitch
exchange4media Staff 06-February-2012
Through this initiative, UTV Bindass and Indraprastha All India Sports Foundation will seek to identify budding cricket talent from across the country.
exchange4media Staff 04-January-2012
In its attempt to better connect with the youth TG, UTV Bindass is associating with various on-ground events and looks to create some of its own platforms too.
exchange4media Staff 21-November-2011
UTV Bindass has announced Season 2 of ‘Date Trap’ presented by Arise Mobiles. This season doubles up the excitement, but continues to keep the core concept of the show alive. With new fun elements that allow one to choose the date location of one’s choice, the pranks get naughtier as the dates get wackier.
exchange4media Staff 18-August-2011
While one wonders where our country is heading amidst corruption, scams and controversies, UTV Bindass has come out with ‘Kahey ka freedom’, an anthem created for and dedicated to the woes of the common Indian man as we come in the 64th year of our independence. Be it the roads made of potholes or the votes for money, the common man endures it all. As we enter into a new year of hope, all we seek is a better India.
exchange4media Staff 15-August-2011
UTV Bindass and Synovate jointly presented a study recently that was aimed at understanding the Indian youth, their relationship with brands and social media activities. Ravi Dixit, VP-Research & Strategic planning, UTV Broadcast, shares more on this study…
exchange4media Staff 14-April-2011
UTV Bindass has recently appointed Kunal Mukherjee to take over the role of the Marketing Head for UTV Bindass. This announcement reinforces the company’s focus to strengthen its strategic team and highlight it’s positioning as the first 3600 Entertainment Brand for Indian Youth.
exchange4media Staff 22-October-2010
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