Date-wise News
Sanjay Shukla takes on additional responsibility at Percept

In his new elevated role, Shukla will spearhead Percept Talent & Percept Entertainment. He will be responsible for providing strategic direction & creating opportunities for integration

exchange4media Staff Oct 9, 2013 3:07 PM

VML Qais appoints Gary Teo as Regional Director of Technology

In this newly-created role, Teo will lead and develop VML Qais’ regional technology practice. Based in Singapore for the region, he will report to Tripti Lochan, CEO, VML Qais

exchange4media Staff Oct 9, 2013 2:59 PM

BBC TopGear India celebrates 8th anniversary

The October anniversary issue is dedicated to speed, power, muscle and performance, bringing together the best symbol of the number 8 – the V8 engine

exchange4media Staff Oct 9, 2013 10:34 AM

Tag Heuer: A lesson in marketing 'time'ly luxury

Tag Heuer is betting big on India & is looking at the country becoming one of the top 10 markets for the brand in the next five years, shares Franck Dardenne, GM, LVMH Watch & Jewellery India

Simran Sabherwal Oct 9, 2013 8:49 AM

40% of STBs should be procured from domestic manufacturers: Uday Varma

With rising Dollar prices & imports becoming costlier, the former I&B Secy feels that it is time for local manufacturers to penetrate the STB market & get the maximum share

Abid Hasan Oct 9, 2013 8:35 AM

10+2 ad cap: Select channels play 12 mins of commercial ads instead of 10 mins

Few channels complying with 10+2 are utilising all 12 mins for commercial ads. Till a strong decision is not taken, every b'caster will customise the norm, and confusion will prevail

Abhinav Trivedi Oct 9, 2013 8:21 AM

Premiumisation drives the business for Titan watches

Titan has an 'all guns blazing' attitude for the festive season. With premium launches, increased focus on digital, TV & OOH mktg, the brand has decided to bat on the front foot this quarter

Priyanka Mehra Oct 9, 2013 8:19 AM

Youth Quotient: "On social, say it first or say it better"

Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney

Priyanka Nair Oct 9, 2013 8:16 AM

Samsung makes an innovative Point with TELiBrahma

Samsung's print advertisements feature the Galaxy Gear smart watch, wherein users can capture the ad using TELiBrahma's Point app to virtually wear the Gear

Deepa Balasubramanian Oct 9, 2013 8:04 AM

A brand cannot be created like a machine with algorithms: Harshil Karia

Humanising your brand is a necessity in today's competitive business market. It is the foundation for any successful social business, says the Co-founder & Online Strategist of FoxyMoron

Harshil Karia Oct 9, 2013 8:03 AM

Kristian Barnes appointed as CEO of Vizeum APAC

Barnes joins from his role within the group as Chief Commercial Officer, Aegis Media in Australia & New Zealand. He will take on the new role in January 2014

exchange4media Staff Oct 9, 2013 7:39 AM

Mukesh Manik, M.I.C. (Man-In-Charge), Encyclomedia Networks

In today’s cash-strapped world, marketers are under pressure to deliver big campaigns with smaller budgets hence, I strongly feel that the old creative principle of OOH industry – ‘Less Means More’ – can work in cash striven ad-world, wherein even with less budgets we can have more meaningful, creatively driven conversations on key strategic sites, which further would drive home the buzz for the client via earned-media coverage across other media verticals.

exchange4media Staff Oct 9, 2013 12:00 AM