Date-wise News
Zee Café beefs up prime time with 'Lost' series?blur=25

The launch of the 'Lost' series will be supported by an extensive online campaign and on-ground promotions in top markets across all seven metros

exchange4media Staff Jul 8, 2013 4:07 PM

10+2 ad cap to affect education, FMCG & auto the most?blur=25

Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space

Abhinav Trivedi Jul 8, 2013 9:52 AM

Creativeland Asia appoints Srijib Mallik as COO?blur=25

Mallik will initially set up and front expansion plans in the NCR region, before driving the growth agenda internationally

exchange4media Staff Jul 8, 2013 9:51 AM

Bates CHI & Partners bags creative duties of Uninor?blur=25

Telecom brand Uninor awards its creative duties to Bates CHI & Partners. The incumbent agency is Leo Burnett India

Priyanka Mehra Jul 8, 2013 9:48 AM

What Vine and Instagram videos mean for brands??blur=25

Vine and Instagram videos can provide numerous business opportunities to brands. exchange4media asks digital experts which of the two offers more scope

Priyanka Nair Jul 8, 2013 9:10 AM

"It's not a question of being happy with TAM, there's no other option"?blur=25

Kartikeya Sharma, MD, ITV Network feels that in the absence of an alternate system, both b’casters & advertisers cannot overlook TAM as it would prove to be detrimental

Abid Hasan Jul 8, 2013 9:05 AM

10+2 ad cap to affect education, FMCG & auto the most?blur=25

Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space

Abhinav Trivedi Jul 8, 2013 8:46 AM

Communication consultancy SPAG commences global ops?blur=25

Set up by ex-Imprimis CEO Aman Gupta, SPAG will focus on sectors such as pharmaceuticals, healthcare, social and technology, among others

exchange4media Staff Jul 8, 2013 8:20 AM

ITC brands pens with a signature tune?blur=25

ITC Classmate's new TVC has children secretly practicing the creation of their signature as the central theme; the earlier campaign rested on a more powerful insight of 'uniqueness'

Twishy Jul 8, 2013 8:16 AM

Creativeland Asia appoints Srijib Mallik as COO?blur=25

Mallik will initially set up and front expansion plans in the NCR region, before driving the growth agenda internationally

exchange4media Staff Jul 8, 2013 8:09 AM

Bates CHI & Partners bags creative duties of Uninor?blur=25

Telecom brand Uninor awards its creative duties to Bates CHI & Partners. The incumbent agency is Leo Burnett India

Priyanka Mehra Jul 8, 2013 8:08 AM

Vivid: With freedom comes responsibility?blur=25

Freedom of speech is a cherished Fundamental Right; journalists have the responsibility to stir the conscience of the community, says Annurag Batra of exchange4media

Annurag Batra Jul 8, 2013 8:06 AM

Ratio of listeners on radio is far higher than digital: Harshad Jain?blur=25

Radio is a free medium & doesn’t have woes such as internet plans & speed, thus attracting more advertisers, says the Biz Head, Radio & Entertainment, HT Media

exchange4media Staff Jul 8, 2013 7:56 AM

<b>Bharat Dhuppar</b>, Chief Marketing Officer,, Omkar Realtors?blur=25

Radio offers maximum reach, especially in a city like Mumbai, where people spend half their day commuting. For retail brands, radio plays the role of a very important low-cost medium as they get tailored catchment area and have the opportunity of targeting well.

exchange4media Staff Jul 8, 2013 12:00 AM