Date-wise News
McCann Worldgroup adds business worth Rs 50 crore to kitty

McCann Worldgroup India has won the creative mandate for Intel and Livguard. Both accounts will be serviced out of the agency’s Delhi office

Priyanka Mehra May 21, 2013 10:40 PM

GroupM's Mark Patterson @IMPACT Media Conversations

The event, organised by exchange4media & GroupM, will have the CEO, GroupM APAC address concerns of the advtg, media & mktg world

Deepa Balasubramanian May 21, 2013 10:38 PM

Low cost, high RoI buoy radio music release

With only royalty cost incurred and options of strong differentiated content, music release of movies has become one of the most beneficial formats for radio

Saloni Surti May 21, 2013 8:03 PM

Now, news broadcasters’ self-regulated ad cap falls through

Implementation of the ad break schedule system has fallen flat, with news channels sticking to a stand that digitisation process needs to be completed first

Abid Hasan May 21, 2013 7:57 PM

Havas Media bags media duties for Simmtronics

The account size is pegged at about Rs 50 crore. It was awarded post a multi-agency pitch

exchange4media Staff May 21, 2013 7:55 PM

Is India ready for crowdsourcing?

Crowdsourcing is funded from extra budget rather than a mainstream plan in India; it’s a tactical exercise, not a strategic initiative, say experts

Twishy May 21, 2013 7:49 PM

Auto, BFSI sectors boost OOH advtg growth momentum in 2013

According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions

Priyanka Nair May 21, 2013 7:41 PM

Creative leaders mentor young guns for tomorrow’s Portfolio Night

It is extremely important for an idea to be creative. It should be crazy, noticeable and fresh, advise creative honchos

Twishy May 21, 2013 7:38 PM

HSBC India appoints IPAN Hill+Knowlton Strategies as PR agency

The mandate includes handling brand awareness, corporate reputation and strategic visibility for HSBC India’s key businesses in India

exchange4media Staff May 21, 2013 6:53 PM

Samsung’s Jogesh K Jaitley joins Intec Group as Sr Vice President

Jaitley brings with him more than two decades’ experience in consumer electronics. He moves from Samsung Electronics, where he was Biz Head, Air Conditioners

exchange4media Staff May 21, 2013 6:00 PM

Aidem Ventures to handle ad sales for Shagun TV

Aidem Ventures will also work with stakeholders in the wedding business ecosystem to enhance opportunities for the wedding entertainment channel

exchange4media Staff May 21, 2013 5:59 PM

Yebhi launches 30 virtual stores across India

The virtual stores have been launched across Café Coffee Day outlets in Delhi and Bangalore, where customers can buy products from a virtual wall

exchange4media Staff May 21, 2013 3:23 AM

Discovery Tamil launches ‘Where Tigers Rule’

Discovery Tamil’s month-long programming initiative deals with on tiger conservation. Local cricketer R Ashwin has pledged to support the cause

exchange4media Staff May 21, 2013 2:49 AM