Discovery Tamil launches ‘Where Tigers Rule’

Discovery Tamil’s month-long programming initiative deals with on tiger conservation. Local cricketer R Ashwin has pledged to support the cause

e4m by exchange4media Staff
Updated: May 21, 2013 2:49 AM
Discovery Tamil launches ‘Where Tigers Rule’

Discovery Tamil brings for its viewers a month-long programming line-up, ‘Where Tigers Rule’, to celebrate India’s regal national animal – tigers.

Premiering every night at 8 pm in June 2013 on Discovery Tamil, ‘Where Tigers Rule’ will present viewers with engaging programmes on the tigers’ behaviour, predatory skills, legends and issues related to its survival.

Joining hands with Discovery Tamil is cricketer R Ashwin, who will share his personal messages with the viewers, raising consciousness on the diminishing number of tigers and the need for conservation.

Announcing the series, Rahul Johri, Senior Vice President and General Manager – South Asia, Discovery Networks Asia-Pacific said, “Discovery Tamil’s popularity in the region will help create awareness about tiger conservation. The month-long programming initiative, ‘Where Tigers Rule’, has been customised to intensify the consciousness on the cause.”

The programme has been filmed in India’s forests, grasslands and protected reserves, including Madhya Pradesh’s Bandhavgarh National Park, Rajasthan’s Ranthambore National Park, and West Bengal’s Sunderbans. 

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