HSBC India appoints IPAN Hill+Knowlton Strategies as PR agency

The mandate includes handling brand awareness, corporate reputation and strategic visibility for HSBC India’s key businesses in India

by exchange4media Staff
Published - May 21, 2013 6:53 PM Updated: May 21, 2013 6:53 PM
HSBC India appoints IPAN Hill+Knowlton Strategies as PR agency

IPAN Hill+Knowlton Strategies has been awarded the retainer public relations business for HSBC India.

Following a competitive pitch, IPAN H+K Strategies’ Financial Services team has been selected to handle the entire PR portfolio for HSBC India, including brand awareness, corporate reputation and strategic visibility for its key businesses in India.

The account will be run from the Mumbai office, headed by Vinod Moorthy, Senior VP – Mumbai and Head of the Corporate Advisory Group for India at IPAN H+K Strategies.

“The BFSI sector has some unique communications challenges, not least of which is the need for companies to show clear and consistent differentiation and strategic focus,” commented Radhika Shapoorjee, President South Asia, IPAN H+K Strategies.

She added “We are delighted to win the HSBC mandate in India, given they have a strong presence in the Indian market as a leading international bank. We look forward to driving their strong value proposition as HSBC sees India as a key strategic market in its global business plans.” 

IPAN H+K Strategies has worked with BFSI clients such as Blackstone Group, Goldman Sachs, Max Life Insurance, Sun Life Financial, Avendus, Policybazaar, Canara HSBC OBC Life Insurance, and Sriram Life Insurance Co.

IPAN H+K Strategies, part of global strategic consultancy, H+K Strategies, has been in operation for 25 years in India and works with a wide range of clients across BFSI, IT, auto, entertainment, consumer & lifestyle.

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