Havas Media bags media duties for Simmtronics

The account size is pegged at about Rs 50 crore. It was awarded post a multi-agency pitch

by exchange4media Staff
Published - May 21, 2013 7:55 PM Updated: May 21, 2013 7:55 PM
Havas Media bags media duties for Simmtronics

Technology player Simmtronics has awarded its media duties to Havas Media India. The account size is pegged at about Rs 50 crore.

Indrajit Sabharwal, Managing Director, Simmtronics said, “We have very aggressive plans for the year and wanted a like-minded partner on board. It was a tough fight between equally competent agencies. Havas Media’s response, the understanding of our brief, the customised media solution recommended and their huge passion for our business was something we were looking for. We are pleased to have them as our partner and are sure they will contribute significantly to our business growth.”

“The Havas knowledge of the mobile and telecom industry was impressive. Moreover, they have worked with prominent brands, know how to build a brand amid the clutter today and how to position it appropriately,” added Smarth Bansal, Brand Manager, Simmtronics.

Simmtronics has five manufacturing facilities – three in India, one in Dubai and one in Singapore.

Commenting on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “It is a great win and further consolidates Havas Media’s position in India. It is also a very interesting category and we look forward to working with them.”

“The past two quarters have been good for Havas with many new business acquisitions. With this win, we are very hopeful of keeping up this momentum through this quarter as well,” said Mohit Joshi, Managing Director, Havas Media India.

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